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Nordfält, Jens
46  Ergebnisse:
Personensuche X
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1

Utilising eye-tracking data in retailing field research: A ..:

Nordfält, Jens ; Ahlbom, Carl-Philip
Journal of Retailing.  100 (2024)  1 - p. 148-160 , 2024
Link: https://doi.org/10.1016/..
 
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2

The Impact of In-Store Inspirational (vs. Deal-Oriented) Co..:

Grewal, Dhruv ; Ahlbom, Carl-Philip ; Noble, Stephanie M....
Journal of Marketing Research.  60 (2023)  6 - p. 1071-1094 , 2023
Link: https://doi.org/10.1177/..
 
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3

Leveraging In-Store Technology and AI: Increasing Customer ..:

Grewal, Dhruv ; Benoit, Sabine ; Noble, Stephanie M....
Journal of Retailing.  99 (2023)  4 - p. 487-504 , 2023
Link: https://doi.org/10.1016/..
 
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4

Understanding How Music Influences Shopping on Weekdays and..:

Ahlbom, Carl-Philip ; Roggeveen, Anne L. ; Grewal, Dhruv.
Journal of Marketing Research.  60 (2023)  5 - p. 987-1007 , 2023
Link: https://doi.org/10.1177/..
 
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5

In-store endcap projections and their effect on sales:

Schweiger, Elisa B. ; Ahlbom, Carl-Philip ; Nordfält, Jens..
Journal of Retailing.  99 (2023)  1 - p. 5-16 , 2023
Link: https://doi.org/10.1016/..
 
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6

Forging meaningful consumer-brand relationships through cre..:

Roggeveen, Anne L. ; Grewal, Dhruv ; Karsberg, John...
Journal of Retailing.  97 (2021)  1 - p. 81-98 , 2021
Link: https://doi.org/10.1016/..
 
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7

The Sales Impact of Using Handheld Scanners: Evidence from ..:

Grewal, Dhruv ; Noble, Stephanie M. ; Ahlbom, Carl-Philip.
Journal of Marketing Research.  57 (2020)  3 - p. 527-547 , 2020
Link: https://www.jstor.org/st..
 
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8

The Sales Impact of Using Handheld Scanners: Evidence from ..:

Grewal, Dhruv ; Noble, Stephanie M. ; Ahlbom, Carl-Philip.
Journal of Marketing Research.  57 (2020)  3 - p. 527-547 , 2020
Link: https://doi.org/10.1177/..
 
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9

The future of in-store technology:

Grewal, Dhruv ; Noble, Stephanie M. ; Roggeveen, Anne L..
Journal of the Academy of Marketing Science.  48 (2019)  1 - p. 96-113 , 2019
Link: https://doi.org/10.1007/..
 
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10

An empirical analysis of the joint effects of shoppers’ goa..:

, In: Journal of marketing / American Marketing Association
Guha, Abhijit ; Biswas, Abhijit ; Bhowmick, Sandeep ; Nordfält, Jens.. (2018)  3 - p. 142-156
Exemplare:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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11

In-Store Mobile Phone Use and Customer Shopping Behavior: E..:

Grewal, Dhruv ; Ahlbom, Carl-Philip ; Beitelspacher, Lauren..
Journal of Marketing.  82 (2018)  4 - p. 102-126 , 2018
Link: https://doi.org/10.1509/..
 
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12

Reframing the Discount as a Comparison against the Sale Pri..:

Guha, Abhijit ; Biswas, Abhijit ; Grewal, Dhruv...
Journal of Marketing Research.  55 (2018)  3 - p. 339-351 , 2018
Link: https://doi.org/10.1509/..
 
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13

An Empirical Analysis of the Effects of Shoppers' Goals and..:

Guha, Abhijit ; Biswas, Abhijit ; Grewal, Dhruv..
Journal of Marketing.  82 (2018)  3 - p. 142-156 , 2018
Link: https://www.jstor.org/st..
 
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14

An Empirical Analysis of the Joint Effects of Shoppers' Goa..:

Guha, Abhijit ; Biswas, Abhijit ; Grewal, Dhruv..
Journal of Marketing.  82 (2018)  3 - p. 142-156 , 2018
Link: https://doi.org/10.1509/..
 
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15

In-Store Mobile Phone Use and Customer Shopping Behavior: E..:

Grewal, Dhruv ; Ahlbom, Carl-Philip ; Beitelspacher, Lauren..
Journal of Marketing.  82 (2018)  4 - p. 102-126 , 2018
Link: https://www.jstor.org/st..
 
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