E-LIB Suche - Ergebnisse für: O'Guinn, Thomas C.

1

Marketing Social Class and Ideology in Post-World-War-Two A..:

Paulson, Erika L. ; O'Guinn, Thomas C.
Journal of Macromarketing. 38 (2017) 1 - p. 7-28 , 2017

Link: https://doi.org/10.1177/..

2

Bricks and mortar: offline shopping in online America:

O'Guinn, Thomas C.
Consumption Markets & Culture. 18 (2015) 5 - p. 468-473 , 2015

Link: https://doi.org/10.1080/..

3

When white space is more than "burning money": Economic sig..:

Pracejus, John W. ; O'Guinn, Thomas C. ; Olsen, G. Douglas
International Journal of Research in Marketing. 30 (2013) 3 - p. 211-218 , 2013

Link: https://doi.org/10.1016/..

4

Print advertising: White space:

Olsen, G. Douglas ; Pracejus, John W. ; O'Guinn, Thomas C.
Journal of Business Research. 65 (2012) 6 - p. 855-860 , 2012

Link: https://doi.org/10.1016/..

5

Working-Class Cast: Images of the Working Class in Advertis..:

PAULSON, ERIKA L. ; O'GUINN, THOMAS C.
The Annals of the American Academy of Political and Social Science. 644 (2012) - p. 50-69 , 2012

Link: https://www.jstor.org/st..

6

Working-Class Cast: Images of the Working Class in Advertis..:

Paulson, Erika L. ; O'Guinn, Thomas C.
The ANNALS of the American Academy of Political and Social Science. 644 (2012) 1 - p. 50-69 , 2012

Link: https://doi.org/10.1177/..

7

How Nothing Became Something: White Space, Rhetoric, Histor..:

Pracejus, John W. ; Olsen, G. Douglas ; O'Guinn, Thomas C..
Journal of Consumer Research. 33 (2006) 1 - p. 82-90 , 2006

Link: https://www.jstor.org/st..

8

How Nothing Became Something: White Space, Rhetoric, Histor..:

Pracejus, John W. ; Olsen, G. Douglas ; O'Guinn, Thomas C.
Journal of Consumer Research. 33 (2006) 1 - p. 82-90 , 2006

Link: https://doi.org/10.1086/..

9

Marketing communications in a world of consumption and bran..:

, In: Marketing communication / ed. by Allan J. Kimmel

Muñiz, Albert M. ; O'Guinn, Thomas C.. (2005) - p. 63-85

Exemplare: TB Nautik 19/3.2 Kim 1(2005); Zentrale:Magazin 03.h.0941

10

Brand Community:

Muniz Jr., Albert M. ; O'Guinn, Thomas C.
Journal of Consumer Research. 27 (2001) 4 - p. 412-432 , 2001

Link: https://doi.org/10.1086/..

11

Brand Community:

Muniz, Jr., Albert M. ; O'Guinn, Thomas C.
Journal of Consumer Research. 27 (2001) 4 - p. 412-432 , 2001

Link: https://www.jstor.org/st..

12

The Effects of Television Consumption on Social Perceptions..:

Shrum, L. J. ; Wyer, Jr., Robert S. ; O'Guinn, Thomas C.
Journal of Consumer Research. 24 (1998) 4 - p. 447-458 , 1998

Link: https://doi.org/10.1086/..

13

The Effects of Television Consumption on Social Perceptions..:

Shrum, L. J. ; Wyer, Jr., Robert S. ; O'Guinn, Thomas C.
Journal of Consumer Research. 24 (1998) 4 - p. 447-458 , 1998

Link: https://www.jstor.org/st..

14

The Role of Television in the Construction of Consumer Real..:

O'Guinn, Thomas C. ; Shrum, L. J.
Journal of Consumer Research. 23 (1997) 4 - p. 278 , 1997

Link: https://doi.org/10.1086/..

15

The Role of Television in the Construction of Consumer Real..:

O'Guinn, Thomas C. ; Shrum, L. J.
Journal of Consumer Research. 23 (1997) 4 - p. 278-294 , 1997

Link: https://www.jstor.org/st..