Submitter, GATR Journals ; Fedorko, Richard ; Oleárová, Mária. Reference to this paper should be made as follows: Oleárová, M; Bačík, R; Fedorko, R. (2022). Consumer Behavior in the Process of Buying Fashion Products: a Study of Generational Differences in Terms of Shopping Channel Preferences, J. Mgt. Mkt. Review, 7(1), 01 – 12. https://doi.org/10.35609/jmmr.2.
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2022
Submitter, GATR Journals ; Fedorko, Richard ; Bačík, Radovan.. Reference to this paper should be made as follows: Fedorko, R; Bačík, R; Rigelský, M; Oleárová, M. (2021). ROPO and Reverse ROPO Effect in Gender-Generation Characteristics, Journal of Management and Marketing Review, 6(1) 24 – 35. https://doi.org/10.35609/jmmr.2021.6.1(3).
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2021
