E-LIB Suche - Ergebnisse für: Olson, Jerry C.

1

Mapping consumers' mental models with ZMET:

Christensen, Glenn L. ; Olson, Jerry C.
Psychology & Marketing. 19 (2002) 6 - p. 477-501 , 2002

Link: https://doi.org/10.1002/..

2

Introduction:

Olson, Jerry C.
International Journal of Research in Marketing. 12 (1995) 3 - p. 189-191 , 1995

Link: https://doi.org/10.1016/..

3

The construct validity of intrinsic sources of personal rel..:

Celsi, Richard L. ; Chow, Simeon ; Olson, Jerry C..
Journal of Business Research. 25 (1992) 2 - p. 165-185 , 1992

Link: https://doi.org/10.1016/..

4

Is construct validity a problem of measurement or theoretic..:

Walker, Beth A. ; Olson, Jerry C. ; Celsi, Richard L..
Journal of Business Research. 25 (1992) 2 - p. 187-195 , 1992

Link: https://doi.org/10.1016/..

5

Means-end chains: Connecting products with self:

Walker, Beth A. ; Olson, Jerry C.
Journal of Business Research. 22 (1991) 2 - p. 111-118 , 1991

Link: https://doi.org/10.1016/..

6

Assessing the Role of Brand-Related Cognitive Responses as ..:

Hastak, Manoj ; Olson, Jerry C.
Journal of Consumer Research. 15 (1989) 4 - p. 444-456 , 1989

Link: https://www.jstor.org/st..

7

Assessing the Role of Brand-Related Cognitive Responses as ..:

Hastak, Manoj ; Olson, Jerry C.
Journal of Consumer Research. 15 (1989) 4 - p. 444 , 1989

Link: https://doi.org/10.1086/..

8

The Role of Involvement in Attention and Comprehension Proc..:

Celsi, Richard L. ; Olson, Jerry C.
Journal of Consumer Research. 15 (1988) 2 - p. 210 , 1988

Link: https://doi.org/10.1086/..

9

The Role of Involvement in Attention and Comprehension Proc..:

Celsi, Richard L. ; Olson, Jerry C.
Journal of Consumer Research. 15 (1988) 2 - p. 210-224 , 1988

Link: https://www.jstor.org/st..

10

Is Science Marketing?:

Peter, J. Paul ; Olson, Jerry C.
Journal of Marketing. 47 (1983) 4 - p. 111-125 , 1983

Link: https://www.jstor.org/st..

11

Do Cognitive Responses Mediate the Effects of Advertising C..:

Olson, Jerry C. ; Toy, Daniel R. ; Dover, Philip A.
Journal of Consumer Research. 9 (1982) 3 - p. 245-262 , 1982

Link: https://www.jstor.org/st..

12

Do Cognitive Responses Mediate the Effects of Advertising C..:

Olson, Jerry C. ; Toy, Daniel R. ; Dover, Philip A.
Journal of Consumer Research. 9 (1982) 3 - p. 245 , 1982

Link: https://doi.org/10.1086/..

13

Are Product Attribute Beliefs the Only Mediator of Advertis..:

Mitchell, Andrew A. ; Olson, Jerry C.
Journal of Marketing Research. 18 (1981) 3 - p. 318-332 , 1981

Link: https://www.jstor.org/st..

14

Assessing nutrition knowledge from an information processin..:

Olson, Jerry C. ; Sims, Laura S.
Journal of Nutrition Education. 12 (1980) 3 - p. 157-161 , 1980

Link: https://doi.org/10.1016/..

15

Disconfirmation of consumer expectations through product tr..:

Olson, Jerry C. ; Dover, Philip A.
Journal of Applied Psychology. 64 (1979) 2 - p. 179-189 , 1979

Link: https://doi.org/10.1037/..