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Ortinau, David J.
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Marketing research 

in a digital information environment  McGraw-Hill/Irwin series in marketing
Hair, Joseph F. ; Bush, Robert P. ; Ortinau, David J. - 4. ed., internat. ed. . , 2009
Exemplare:  BB WiWi: 11a bwl 402.2 eb/940(4); Zentrale:E02 a bwl 402.2 eb/940(4)a
 
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Comments on "How digital innovation has changed marketing: ..:

Babin, Barry J. ; Herrmann, Jean-Luc ; Ortinau, David J.
International Journal of Advertising.  43 (2024)  7 - p. 1111-1116 , 2024
Link: https://doi.org/10.1080/..
 
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Did you hear our brand is hated? The unexpected upside of h..:

Monahan, Lisa ; Espinosa, Jennifer A. ; Langenderfer, Jeff.
Journal of Business Research.  154 (2023)  - p. 113283 , 2023
Link: https://doi.org/10.1016/..
 
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Special Session: Scale Measurements Review 101: Understandi..:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs,
Ortinau, David J. ; Babin, Barry J. ; Ford, John B... - p. 47-48 , 2023
Link: https://doi.org/10.1007/..
 
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5

MVVM PATTERN .NET MAUI: a definitive guide to essential pat..:

Nijs, Pieter ; Ortinau, David - 1st edition . , 2023
Link: https://learning.oreilly..
 
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Special Session: Issues and Answers: Panel Discussion on Da..:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; Celebrating the Past and Future of Marketing and Discovery with Social Impact,
Ortinau, David J. ; Babin, Barry J. ; Ford, John B. - p. 597-598 , 2022
Link: https://doi.org/10.1007/..
 
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Special Session: How Do We Properly Quality Control Crowdso..:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; From Micro to Macro: Dealing with Uncertainties in the Global Marketplace,
Arndt, Aaron D. ; Ford, John B. ; Babin, Barry J.. - p. 73-74 , 2022
Link: https://doi.org/10.1007/..
 
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Essentials of marketing research:

Hair, Joseph F. ; Ortinau, David J. ; Harrison, Dana E. - Fifth Edition, International Student Edition . , [2021]
Exemplare:  Zentrale:Magazin 03.p.6684; TB BHV: wir 584/82(5)
 
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9

Exploring an adaptability approach: how creative return pro..:

Espinosa, Jennifer A. ; Stock, James ; Ortinau, David J..
The International Journal of Logistics Management.  32 (2021)  3 - p. 790-820 , 2021
Link: https://doi.org/10.1108/..
 
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10

Science is about corroborating empirical evidence, even in ..:

Babin, Barry J. ; Ortinau, David J. ; Herrmann, Jean-Luc.
Journal of Business Research.  126 (2021)  - p. 504-511 , 2021
Link: https://doi.org/10.1016/..
 
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Xamarin.Forms Projects - Second Edition:

Hindrikes, Daniel ; Karlsson, Johan ; Ortinau, David , 2020
Link: https://learning.oreilly..
 
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12

Mastering Xamarin. Forms - Third Edition:

Snider, Ed ; Ortinau, David - 3rd edition . , 2019
Link: https://learning.oreilly..
 
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Special Session: Measurement Invariance and Innovation in C..:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; Finding New Ways to Engage and Satisfy Global Customers,
Babin, Barry J. ; Ortinau, David J. ; Slater, Stephanie.. - p. 347-348 , 2019
Link: https://doi.org/10.1007/..
 
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Service Engagement in the Marketing Discipline: The Life an..:

, In: The Great Facilitator,
Ortinau, David J. ; Williams, Alvin J. - p. 31-37 , 2019
Link: https://doi.org/10.1007/..
 
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I'll have the usual: how restaurant brand image, loyalty, a..:

Espinosa, Jennifer A. ; Ortinau, David J. ; Krey, Nina.
Journal of Product & Brand Management.  27 (2018)  6 - p. 599-614 , 2018
Link: https://doi.org/10.1108/..
 
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