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X
Ozuem, Wilson
178  Ergebnisse:
Personensuche X
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1

Demystification and Actualisation of Data Saturation in Qua..:

Naeem, Muhammad ; Ozuem, Wilson ; Howell, Kerry.
International Journal of Qualitative Methods.  23 (2024)  - p. , 2024
Link: https://doi.org/10.1177/..
 
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2

Exploring the relationship between chatbots, service failur..:

Ozuem, Wilson ; Ranfagni, Silvia ; Willis, Michelle..
Psychology & Marketing.  , 2024
Link: https://doi.org/10.1002/..
 
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3

The conceptualization of enablers and constraints of in‐sto..:

Naeem, Muhammad ; Ozuem, Wilson ; Howell, Kerry.
Psychology & Marketing.  41 (2024)  5 - p. 1060-1081 , 2024
Link: https://doi.org/10.1002/..
 
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4

Digital Transformation for Fashion and Luxury Brands: Theor..:

Ozuem, Wilson ; Ranfagni, Silvia ; Willis, Michelle - 1st ed. 2024 . , 2024
Link: https://doi.org/10.1007/..
 
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5

Artificial Intelligence and Predictive Analytics: Towards a..:

, In: Digital Transformation for Fashion and Luxury Brands,
Ozuem, Wilson ; Willis, Michelle - p. 3-26 , 2024
Link: https://doi.org/10.1007/..
 
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6

Correction to: Understanding the process of meanings, mater..:

Naeem, Muhammad ; Ozuem, Wilson ; Howell, Kerry.
Electronic Markets.  33 (2023)  1 - p. , 2023
Link: https://doi.org/10.1007/..
 
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7

A Step-by-Step Process of Thematic Analysis to Develop a Co..:

Naeem, Muhammad ; Ozuem, Wilson ; Howell, Kerry.
International Journal of Qualitative Methods.  22 (2023)  - p. , 2023
Link: https://doi.org/10.1177/..
 
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8

Introducing Online Brand Communities:

, In: Digital Marketing Strategies for Value Co-creation,
Ozuem, Wilson ; Willis, Michelle - p. 1-16 , 2022
Link: https://doi.org/10.1007/..
 
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9

Brand Relationship and Engagement:

, In: Digital Marketing Strategies for Value Co-creation,
Ozuem, Wilson ; Willis, Michelle - p. 131-156 , 2022
Link: https://doi.org/10.1007/..
 
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10

Luxury and Sustainability: Technological Pathways and Poten..:

Ranfagni, Silvia ; Ozuem, Wilson
Sustainability.  14 (2022)  9 - p. 5209 , 2022
Link: https://doi.org/10.3390/..
 
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11

Digital Marketing Strategies for Value Co-creation: Models ..:

Ozuem, Wilson ; Willis, Michelle - 1st ed. 2022 . , 2022
Link: https://doi.org/10.1007/..
 
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12

Managing Service Failure and Recovery and Online Brand Comm..:

, In: Digital Marketing Strategies for Value Co-creation,
Ozuem, Wilson ; Willis, Michelle - p. 157-181 , 2022
Link: https://doi.org/10.1007/..
 
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13

Brand and Customer Loyalty in Online Brand Communities:

, In: Digital Marketing Strategies for Value Co-creation,
Ozuem, Wilson ; Willis, Michelle - p. 105-130 , 2022
Link: https://doi.org/10.1007/..
 
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14

Luxury fashion brand customers' perceptions of mobile marke..:

Azemi, Yllka ; Ozuem, Wilson ; Wiid, Ria.
Journal of Retailing and Consumer Services.  66 (2022)  - p. 102944 , 2022
Link: https://doi.org/10.1016/..
 
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15

Influencer Marketing:

, In: Digital Marketing Strategies for Value Co-creation,
Ozuem, Wilson ; Willis, Michelle - p. 209-242 , 2022
Link: https://doi.org/10.1007/..
 
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