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Paharia, Neeru
23  Ergebnisse:
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1

Should Your Brand Pick a Side? How Market Share Determines ..:

Hydock, Chris ; Paharia, Neeru ; Blair, Sean
NIM Marketing Intelligence Review.  13 (2021)  2 - p. 26-31 , 2021
Link: https://doi.org/10.2478/..
 
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2

Buy Less, Buy Luxury: Understanding and Overcoming Product ..:

Sun, Jennifer J. ; Bellezza, Silvia ; Paharia, Neeru
Journal of Marketing.  85 (2021)  3 - p. 28-43 , 2021
Link: https://doi.org/10.1177/..
 
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3

Shedding Light on the Dark Side of Firm Lobbying: A Custome..:

Vadakkepatt, Gautham G. ; Arora, Sandeep ; Martin, Kelly D..
Journal of Marketing.  86 (2021)  3 - p. 79-97 , 2021
Link: https://doi.org/10.1177/..
 
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4

Who Receives Credit or Blame? The Effects of Made-to-Order ..:

Paharia, Neeru
Journal of Marketing.  84 (2020)  1 - p. 88-104 , 2020
Link: https://www.jstor.org/st..
 
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5

Should Your Brand Pick a Side? How Market Share Determines ..:

Hydock, Chris ; Paharia, Neeru ; Blair, Sean
Journal of Marketing Research.  57 (2020)  6 - p. 1135-1151 , 2020
Link: https://doi.org/10.1177/..
 
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6

Should Your Brand Pick a Side? How Market Share Determines ..:

Hydock, Chris ; Paharia, Neeru ; Blair, Sean
Journal of Marketing Research.  57 (2020)  6 - p. 1135-1151 , 2020
Link: https://www.jstor.org/st..
 
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7

Who Is Wary of User Design? The Role of Power-Distance Beli..:

Paharia, Neeru ; Swaminathan, Vanitha
Journal of Marketing.  83 (2019)  3 - p. 91-107 , 2019
Link: https://doi.org/10.1177/..
 
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8

The Consumer Response to Corporate Political Advocacy: a Re..:

Hydock, Chris ; Paharia, Neeru ; Weber, T. J.
Customer Needs and Solutions.  6 (2019)  3-4 - p. 76-83 , 2019
Link: https://doi.org/10.1007/..
 
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9

Who Receives Credit or Blame? The Effects of Made-to-Order ..:

Paharia, Neeru
Journal of Marketing.  84 (2019)  1 - p. 88-104 , 2019
Link: https://doi.org/10.1177/..
 
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10

The symbolic value of time:

Keinan, Anat ; Bellezza, Silvia ; Paharia, Neeru
Current Opinion in Psychology.  26 (2019)  - p. 58-61 , 2019
Link: https://doi.org/10.1016/..
 
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11

Who Is Wary of User Design? The Role of Power-Distance Beli..:

Paharia, Neeru ; Swaminathan, Vanitha
Journal of Marketing.  83 (2019)  3 - p. 91-107 , 2019
Link: https://www.jstor.org/st..
 
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12

Conspicuous Consumption of Time: When Busyness and Lack of ..:

BELLEZZA, SILVIA ; PAHARIA, NEERU ; KEINAN, ANAT
Journal of Consumer Research.  44 (2017)  1 - p. 118-138 , 2017
Link: https://www.jstor.org/st..
 
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13

Conspicuous Consumption of Time: When Busyness and Lack of ..:

Bellezza, Silvia ; Paharia, Neeru ; Keinan, Anat..
Journal of Consumer Research.  44 (2016)  1 - p. 118-138 , 2016
Link: https://doi.org/10.1093/..
 
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14

The upside to large competitors:

, In: MIT sloan management review / publ. quarterly by the Massachussetts Institute of Technology at the MIT Sloan School of Management
Paharia, Neeru ; Keinan, Anat. (2014/15)  1 - p. 10-11
Exemplare:  Zentrale: z bwl 037/294; Zentrale:Magazin Zs fc 7294
 
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15

Positioning brands against large competitors to increase sa..:

, In: Journal of marketing research / American Marketing Association
Paharia, Neeru ; Keinan, Anat. (2014)  6 - p. 647-656
Exemplare:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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