E-LIB Suche - Ergebnisse für: Palazón, Mariola

1

The combined effect of front-of-package labels and influenc..:

Sicilia, María ; López, Manuela ; Palazón, Mariola
Appetite. 191 (2023) - p. 107074 , 2023

Link: https://doi.org/10.1016/..

2

Complaint Handling and Channel Selection in the Interactive..:

, In: The Palgrave Handbook of Interactive Marketing,

Palazón, Mariola ; López-López, Inés - p. 571-592 , 2023

Link: https://doi.org/10.1007/..

3

Developing customer engagement through communication consis..:

Sicilia, María ; Palazón, Mariola
Spanish Journal of Marketing - ESIC. 27 (2023) 2 - p. 241-260 , 2023

Link: https://doi.org/10.1108/..

4

The customer journey: a proposal of indicators to evaluate ..:

Palazón, Mariola ; López, Manuela ; Sicilia, María.
Journal of Marketing Communications. 28 (2022) 5 - p. 528-559 , 2022

Link: https://doi.org/10.1080/..

5

El rol del eWOM en la comunicación de RSC en redes sociales:

Aguirre, Claudia ; Ruiz, Salvador ; Palazón, Mariola.
Anagramas Rumbos y Sentidos de la Comunicación. 19 (2021) 38 - p. 11-33 , 2021

Link: https://doi.org/10.22395..

6

Intentional vs. unintentional influences of social media fr..:

Sicilia, Maria ; Palazón, Mariola ; López, Manuela
Electronic Commerce Research and Applications. 42 (2020) - p. 100979 , 2020

Link: https://doi.org/10.1016/..

7

Fostering brand love in Facebook brand pages:

Palazon, Mariola ; Delgado-Ballester, Elena ; Sicilia, Maria
Online Information Review. 43 (2019) 5 - p. 710-727 , 2019

Link: https://doi.org/10.1108/..

8

Brand pages as a communication tool

, In: Advertising in new formats and media / edited by Patrick De Pelsmacker (University of Antwerp, Antwerp, Belgium)

a state of the art and a research agenda

Sicilia, María ; López, Manuela ; Palazón, Mariola. (2016) - p. 169-188

Exemplar: BB WiWi: 11a bwl 430 s/809

9

Brand Pages as a Communication Tool: A State of the Art and..:

, In: Advertising in New Formats and Media,

Sicilia, María ; Palazón, Mariola ; López, Manuela - p. 169-188 , 2016

Link: https://doi.org/10.1108/..

10

The influence of "Facebook friends" on the intention to joi..:

Palazon, Mariola ; Sicilia, María ; Lopez, Manuela
Journal of Product & Brand Management. 24 (2015) 6 - p. 580-595 , 2015

Link: https://doi.org/10.1108/..

11

The need to belong and self‐disclosure in positive word‐of‐..:

Sicilia, Maria ; Delgado‐Ballester, Elena ; Palazon, Mariola
Journal of Consumer Behaviour. 15 (2015) 1 - p. 60-71 , 2015

Link: https://doi.org/10.1002/..

12

The Role of Product‐Premium Fit in Determining the Effectiv..:

Palazon, Mariola ; Delgado‐Ballester, Elena
Psychology & Marketing. 30 (2013) 11 - p. 985-995 , 2013

Link: https://doi.org/10.1002/..

13

Hedonic or utilitarian premiums: does it matter?:

Palazon, Mariola ; Delgado-Ballester, Elena
European Journal of Marketing. 47 (2013) 8 - p. 1256-1275 , 2013

Link: https://doi.org/10.1108/..

14

The expected benefit as determinant of deal-prone consumers..:

Palazon, Mariola ; Delgado-Ballester, Elena
Journal of Retailing and Consumer Services. 18 (2011) 6 - p. 542-547 , 2011

Link: https://doi.org/10.1016/..

15

The moderating role of price consciousness on the effective..:

Palazón, Mariola ; Delgado, Elena
Journal of Product & Brand Management. 18 (2009) 4 - p. 306-312 , 2009

Link: https://doi.org/10.1108/..