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Park, C. Whan
2108  Ergebnisse:
Personensuche X
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1

Do CSR efforts that focus on helping the environment influe..:

Eisingerich, Andreas B. ; MacInnis, Deborah J. ; Whan Park, C.
Journal of Business Research.  168 (2023)  - p. 114240 , 2023
Link: https://doi.org/10.1016/..
 
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2

A theoretical framework exploring three foundational benefi..:

, In: A Research Agenda for Brand Management in a New Era of Consumerism,
B. Eisingerich, Andreas ; J. MacInnis, Deborah ; Whan Park, C. - p. 161-175 , 2023
Link: https://doi.org/10.4337/..
 
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3

The scarcity of beauty: how and why product aesthetics mobi..:

Wu, Freeman ; Reimann, Martin ; Pol, Gratiana.
Journal of the Academy of Marketing Science.  , 2022
Link: https://doi.org/10.1007/..
 
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4

Creating Cultural Meaning in Products and Brands: A Psychol..:

MacInnis, Deborah J. ; Torelli, Carlos J. ; Park, C. Whan
Journal of Consumer Psychology.  29 (2019)  3 - p. 555-562 , 2019
Link: https://doi.org/10.1002/..
 
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5

Brand-self connections and brand prominence as drivers of e..:

Gill-Simmen, Lucy ; MacInnis, Deborah J. ; Eisingerich, Andreas B..
AMS Review.  8 (2018)  3-4 - p. 128-146 , 2018
Link: https://doi.org/10.1007/..
 
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6

Do Consumers Always Spend more when Coupon Face Value is La..:

Jia, He (Michael) ; Yang, Sha ; Lu, Xianghua.
Journal of Marketing.  82 (2018)  4 - p. 70-85 , 2018
Link: https://doi.org/10.1509/..
 
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7

Do Consumers Always Spend More When Coupon Face Value is La..:

Jia, He (Michael) ; Yang, Sha ; Lu, Xianghua.
Journal of Marketing.  82 (2018)  4 - p. 70-85 , 2018
Link: https://www.jstor.org/st..
 
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8

Strategic benefits of low fit brand extensions: When and wh..:

Chun, HaeEun Helen ; Park, C. Whan ; Eisingerich, Andreas B..
Journal of Consumer Psychology.  25 (2015)  4 - p. 577-595 , 2015
Link: https://www.jstor.org/st..
 
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9

Handbook of brand relationships 

Advertising and Consumer Psychology
MacInnis, Deborah J ; Park, C. Whan ; Priester, Joseph W , 2015
Link: https://search.ebscohost..
 
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10

Brand meaning management 

Review of Marketing Research, v. 12
MacInnis, Deborah J ; Park, C. Whan ; Agarwal, Megha - First edition . , 2015
Link: https://search.ebscohost..
 
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11

Strategic benefits of low fit brand extensions: When and wh..:

Chun, HaeEun Helen ; Park, C. Whan ; Eisingerich, Andreas B..
Journal of Consumer Psychology.  25 (2014)  4 - p. 577-595 , 2014
Link: https://doi.org/10.1016/..
 
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12

Attachment-aversion (AA) model of customer-brand relationsh..:

Park, C. Whan ; Eisingerich, Andreas B. ; Park, Jason Whan
Journal of Consumer Psychology.  23 (2013)  2 - p. 229-248 , 2013
Link: https://www.jstor.org/st..
 
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13

From brand aversion or indifference to brand attachment: Au..:

Park, C. Whan ; Eisingerich, Andreas B. ; Park, Jason Whan
Journal of Consumer Psychology.  23 (2013)  2 - p. 269-274 , 2013
Link: https://www.jstor.org/st..
 
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14

From brand aversion or indifference to brand attachment: Au..:

Park, C. Whan ; Eisingerich, Andreas B. ; Park, Jason Whan
Journal of Consumer Psychology.  23 (2013)  2 - p. 269-274 , 2013
Link: https://doi.org/10.1016/..
 
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15

Attachment–aversion (AA) model of customer–brand relationsh..:

Park, C. Whan ; Eisingerich, Andreas B. ; Park, Jason Whan
Journal of Consumer Psychology.  23 (2013)  2 - p. 229-248 , 2013
Link: https://doi.org/10.1016/..
 
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