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Parmar, Yadvinder
8  Ergebnisse:
Personensuche X
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1

Consumer–Celebrity Parasocial Interaction: A Conditional Pr..:

Parmar, Yadvinder ; Mann, Bikram Jit Singh
Global Business Review.  , 2021
Link: https://doi.org/10.1177/..
 
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2

Role of green advertisement authenticity in determining cus..:

Kaur, Kulwinder ; Kumar, Vikas ; Syan, Amanjot Singh.
Business and Society Review.  126 (2021)  2 - p. 135-154 , 2021
Link: https://doi.org/10.1111/..
 
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3

The Moderating Effect of Attachment Styles on the Relations..:

Namrata ; Parmar, Yadvinder
Global Business Review.  , 2021
Link: https://doi.org/10.1177/..
 
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4

A New Scale to Capture the Multidimensionality of Celebrity..:

Mann, Bikram Jit Singh ; Parmar, Yadvinder ; Ghuman, Mandeep Kaur
Global Business Review.  24 (2020)  6 - p. 1251-1275 , 2020
Link: https://doi.org/10.1177/..
 
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5

Impact of celebrity endorser as in-store stimuli on impulse..:

Parmar, Yadvinder ; Mann, Bikram Jit Singh ; Ghuman, Mandeep Kaur
The International Review of Retail, Distribution and Consumer Research.  30 (2020)  5 - p. 576-595 , 2020
Link: https://doi.org/10.1080/..
 
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6

Exploring the Relationship Between Celebrity Worship and Br..:

Parmar, Yadvinder ; Mann, Bikram Jit Singh
Journal of Creative Communications.  16 (2020)  1 - p. 61-80 , 2020
Link: https://doi.org/10.1177/..
 
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7

Measuring Celebrity Equity: Unearthing the Consumer Knowled..:

Ghuman, Mandeep Kaur ; Parmar, Yadvinder ; Mann, Bikram Jit Singh
Global Business Review.  22 (2019)  3 - p. 797-820 , 2019
Link: https://doi.org/10.1177/..
 
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8

The Match-up Between Celebrity Associations and Product Typ:

Parmar, Yadvinder ; Ghuman, Mandeep Kaur ; Mann, Bikram Jit Singh
Journal of Creative Communications.  15 (2019)  1 - p. 65-89 , 2019
Link: https://doi.org/10.1177/..
 
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