E-LIB Suche - Ergebnisse für: Patti, Charles

1

Strategic IMC: From abstract concept to marketing managemen..:

Kerr, Gayle ; Patti, Charles
Journal of Marketing Communications. 21 (2013) 5 - p. 317-339 , 2013

Link: https://doi.org/10.1080/..

2

Consumer‐based brand equity for Australia as a long‐haul to..:

Pike, Steven ; Bianchi, Constanza ; Kerr, Gayle..
International Marketing Review. 27 (2010) 4 - p. 434-449 , 2010

Link: https://doi.org/10.1108/..

3

Advertising Education in Australia: Looking Back to the Fut..:

Kerr, Gayle F. ; Waller, David ; Patti, Charles
Journal of Marketing Education. 31 (2009) 3 - p. 264-274 , 2009

Link: https://doi.org/10.1177/..

4

An inside-out approach to integrated marketing communicatio..:

Kerr, Gayle ; Schultz, Don ; Patti, Charles.
International Journal of Advertising. 27 (2008) 4 - p. 511-548 , 2008

Link: https://doi.org/10.2501/..

5

In Search of a Theory of Integrated Marketing Communication:

Schultz, Don ; Kerr, Gayle ; Kim, Ilchul.
Journal of Advertising Education. 11 (2007) 2 - p. 21-31 , 2007

Link: https://doi.org/10.1177/..

6

FROM THE EDITOR:

Laczniak, Russell N. ; Patti, Charles
Journal of Advertising. 34 (2005) 4 - p. 5-9 , 2005

Link: https://doi.org/10.1080/..

7

Reimagining customer service through journey mapping and me..:

Patti, Charles H. ; van Dessel, Maria M. ; Hartley, Steven W.
European Journal of Marketing. 54 (2020) 10 - p. 2387-2417 , 2020

Link: https://doi.org/10.1108/..

8

Advertising to businesses: Does creativity matter?:

Baack, Daniel W. ; Wilson, Rick T. ; van Dessel, Maria M..
Industrial Marketing Management. 55 (2016) - p. 169-177 , 2016

Link: https://doi.org/10.1016/..

9

The evolution of IMC: IMC in a customer-driven marketplace:

Schultz, Don E. ; Patti, Charles H.
Journal of Marketing Communications. 15 (2009) 2-3 - p. 75-84 , 2009

Link: https://doi.org/10.1080/..

10

Types of Word-of-Mouth Messages: Information Search and Cre..:

Patti, Charles H. ; Chen, Chia H.
Journal of Promotion Management. 15 (2009) 3 - p. 357-381 , 2009

Link: https://doi.org/10.1080/..

11

Strategic and Tactical Integration Between Print and Web Ad..:

Sheehan, Kim Bartel ; Frazer, Charles F. ; Patti, Charles H.
Journal of Promotion Management. 9 (2003) 1-2 - p. 31-44 , 2003

Link: https://doi.org/10.1300/..

12

Advertising strategy and effective advertising: comparing t..:

Frazer, Charles F. ; Sheehan, Kim Bartel ; Patti, Charles H.
Journal of Marketing Communications. 8 (2002) 3 - p. 149-164 , 2002

Link: https://doi.org/10.1080/..

13

Editorial:

Patti, Charles H.
Journal of Marketing Communications. 8 (2002) 3 - p. 133-133 , 2002

Link: https://doi.org/10.1080/..

14

A Multidimensional Assessment of Ethical Codes: The Profess..:

Tucker, Lewis R. ; Stathakopolous, Vlasis ; Patti, Charles H.
Journal of Business Ethics. 19 (1999) 3 - p. 287-300 , 1999

Link: https://www.jstor.org/st..

15

How advertising message strategies are set:

Glover, Donald R. ; Hartley, Steven W. ; Patti, Charles H.
Industrial Marketing Management. 18 (1989) 1 - p. 19-26 , 1989

Link: https://doi.org/10.1016/..