E-LIB Suche - Ergebnisse für: Patti, Charles H.

1

Reimagining customer service through journey mapping and me..:

Patti, Charles H. ; van Dessel, Maria M. ; Hartley, Steven W.
European Journal of Marketing. 54 (2020) 10 - p. 2387-2417 , 2020

Link: https://doi.org/10.1108/..

2

Advertising to businesses: Does creativity matter?:

Baack, Daniel W. ; Wilson, Rick T. ; van Dessel, Maria M..
Industrial Marketing Management. 55 (2016) - p. 169-177 , 2016

Link: https://doi.org/10.1016/..

3

Types of Word-of-Mouth Messages: Information Search and Cre..:

Patti, Charles H. ; Chen, Chia H.
Journal of Promotion Management. 15 (2009) 3 - p. 357-381 , 2009

Link: https://doi.org/10.1080/..

4

The evolution of IMC: IMC in a customer-driven marketplace:

Schultz, Don E. ; Patti, Charles H.
Journal of Marketing Communications. 15 (2009) 2-3 - p. 75-84 , 2009

Link: https://doi.org/10.1080/..

5

Strategic and Tactical Integration Between Print and Web Ad..:

Sheehan, Kim Bartel ; Frazer, Charles F. ; Patti, Charles H.
Journal of Promotion Management. 9 (2003) 1-2 - p. 31-44 , 2003

Link: https://doi.org/10.1300/..

6

Editorial:

Patti, Charles H.
Journal of Marketing Communications. 8 (2002) 3 - p. 133-133 , 2002

Link: https://doi.org/10.1080/..

7

Advertising strategy and effective advertising: comparing t..:

Frazer, Charles F. ; Sheehan, Kim Bartel ; Patti, Charles H.
Journal of Marketing Communications. 8 (2002) 3 - p. 149-164 , 2002

Link: https://doi.org/10.1080/..

8

A Multidimensional Assessment of Ethical Codes: The Profess..:

Tucker, Lewis R. ; Stathakopolous, Vlasis ; Patti, Charles H.
Journal of Business Ethics. 19 (1999) 3 - p. 287-300 , 1999

Link: https://www.jstor.org/st..

9

How advertising message strategies are set:

Glover, Donald R. ; Hartley, Steven W. ; Patti, Charles H.
Industrial Marketing Management. 18 (1989) 1 - p. 19-26 , 1989

Link: https://doi.org/10.1016/..

10

Corporate Advertising: Process, Practices, and Perspectives..:

Patti, Charles H. ; McDonald, John P.
Journal of Advertising. 14 (1985) 1 - p. 42-49 , 1985

Link: https://www.jstor.org/st..

11

The Advertising Budgeting Practices of Industrial Marketers:

Blasko, Vincent J. ; Patti, Charles H.
Journal of Marketing. 48 (1984) 4 - p. 104-110 , 1984

Link: https://www.jstor.org/st..

12

National advertising, brands, and channel control: An histo..:

Patti, Charles H. ; Fisk, Raymond P.
Journal of the Academy of Marketing Science. 10 (1982) 1-2 - p. 90-108 , 1982

Link: https://doi.org/10.1007/..

13

Evaluating the Advertising Media Project: Successful System..:

Blasko, Vincent ; Patti, Charles H.
The Journalism Educator. 35 (1980) 1 - p. 42-45 , 1980

Link: https://doi.org/10.1177/..

14

The Role of Advertising in the Adoption of Industrial Goods..:

Patti, Charles H.
Journal of Advertising. 8 (1979) 4 - p. 38-42 , 1979

Link: https://www.jstor.org/st..

15

Advertisers' Responses to Requests for Substantiation of Pr..:

CONEY, KENNETH A. ; PATTI, CHARLES H.
The Journal of Consumer Affairs. 13 (1979) 2 - p. 224-235 , 1979

Link: https://www.jstor.org/st..