E-LIB Suche - Ergebnisse für: Pechmann, Cornelia (Connie)

1

EXPRESS: Political Polarization Triggers Conservatives' Mis..:

Zhu, Xiajing ; Pechmann, Cornelia (Connie)
Journal of Marketing. , 2024

2

Responsible Research in Business and Management (RRBM) and ..:

Cross, Samantha N.N. ; Gustafsson, Anders ; Pechmann, Cornelia (Connie).
Journal of Public Policy & Marketing. 41 (2021) 1 - p. 51-53 , 2021

Link: https://doi.org/10.1177/..

3

The Characteristics of Transformative Consumer Research and..:

Davis, Brennan ; Pechmann, Cornelia (Connie)
Journal of Consumer Psychology. 30 (2020) 2 - p. 365-367 , 2020

Link: https://doi.org/10.1002/..

4

Perceived Costs versus Actual Benefits of Demographic Self‐..:

Pechmann, Cornelia (Connie) ; Yoon, Kelly Eunjung ; Trapido, Denis.
Journal of Consumer Psychology. 31 (2020) 3 - p. 450-477 , 2020

Link: https://doi.org/10.1002/..

5

Hyperopia and frugality: Different motivational drivers and..:

Pan, Li (Sunny) ; Pezzuti, Todd ; Lu, Wei.
Journal of Business Research. 95 (2019) - p. 347-356 , 2019

Link: https://doi.org/10.1016/..

6

How to publish consumer research based on experiments in th..:

, In: How to Get Published in the Best Marketing Journals,

Pechmann, Cornelia 'Connie' , 2019

Link: https://doi.org/10.4337/..

7

Social marketing research trends in consumer psychology:

Pechmann, Cornelia (Connie)
Recherche et Applications en Marketing (English Edition). 30 (2015) 3 - p. 124-127 , 2015

Link: https://doi.org/10.1177/..

8

Dangerous Double Dosing: How Naive Beliefs Can Contribute t..:

Catlin, Jesse R. ; Pechmann, Cornelia (Connie) ; Brass, Eric P.
Journal of Public Policy & Marketing. 34 (2015) 2 - p. 194-209 , 2015

Link: https://doi.org/10.1509/..

9

Tendances de la recherche en marketing social au niveau de ..:

Pechmann, Cornelia (Connie)
Recherche et Applications en Marketing. 30 (2015) 3 - p. 128-132 , 2015

Link: https://www.jstor.org/st..

10

Dangerous Double Dosing: How Naive Beliefs Can Contribute t..:

Catlin, Jesse R. ; Pechmann, Cornelia (Connie) ; Brass, Eric P.
Journal of Public Policy & Marketing. 34 (2015) 2 - p. 194-209 , 2015

Link: https://www.jstor.org/st..

11

Tendances de la recherche en marketing social au niveau de ..:

Pechmann, Cornelia (Connie)
Recherche et Applications en Marketing (French Edition). 30 (2015) 3 - p. 128-132 , 2015

Link: https://doi.org/10.1177/..

12

Editorial regarding the new submission guidelines at the Jo..:

Pechmann, Cornelia (Connie)
Journal of Consumer Psychology. 24 (2014) 1 - p. 1-3 , 2014

Link: https://www.jstor.org/st..

13

Editorial regarding the new submission guidelines at the Jo..:

Pechmann, Cornelia (Connie)
Journal of Consumer Psychology. 24 (2013) 1 - p. 1-3 , 2013

Link: https://doi.org/10.1016/..

14

Avoiding poor health or approaching good health: Does it ma..:

Gomez, Pierrick ; Borges, Adilson ; Pechmann, Cornelia (Connie)
Journal of Consumer Psychology. 23 (2013) 4 - p. 451-463 , 2013

Link: https://www.jstor.org/st..

15

Avoiding poor health or approaching good health: Does it ma..:

Gomez, Pierrick ; Borges, Adilson ; Pechmann, Cornelia (Connie)
Journal of Consumer Psychology. 23 (2013) 4 - p. 451-463 , 2013

Link: https://doi.org/10.1016/..