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Pecot, Fabien
38  Ergebnisse:
Personensuche X
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1

Heritage:

, In: Elgar Encyclopedia of Family Business,
Pecot, Fabien - p. 238-241 , 2024
Link: https://doi.org/10.4337/..
 
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2

Inducing omni-temporality: product heritage appropriation i..:

Mir Bernal, Pedro ; Pecot, Fabien ; Hudson, Bradford.
Journal of Brand Management.  30 (2023)  2 - p. 144-156 , 2023
Link: https://doi.org/10.1057/..
 
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3

Brand heritage across cultures: U.S.A., France and South Ko..:

Pecot, Fabien ; Rose, Gregory ; Merchant, Altaf.
Journal of Brand Management.  30 (2022)  1 - p. 49-60 , 2022
Link: https://doi.org/10.1057/..
 
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4

From Birthdays to Anniversaries: The Rituals of Celebrating..:

, In: Celebrating the Past and Future of Marketing and Discovery with Social Impact; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Maaninou, Nada ; Pecot, Fabien - p. 39-40 , 2022
Link: https://doi.org/10.1007/..
 
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5

World of origin: The contagious ingredient of monastic prod..:

Paquier, Marie-Catherine ; Morin-Delerm, Sophie ; Pecot, Fabien
Marketing Theory.  23 (2022)  3 - p. 385-409 , 2022
Link: https://doi.org/10.1177/..
 
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6

Why and when is older better? The role of brand heritage an..:

Pecot, Fabien ; Merchant, Altaf ; de Barnier, Virginie
Journal of Business Research.  140 (2022)  - p. 533-545 , 2022
Link: https://doi.org/10.1016/..
 
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7

Expressions of the past: A practice-based approach of brand..:

Pecot, Fabien ; Celhay, Franck ; Kacha, Mathieu.
Journal of Business Research.  150 (2022)  - p. 121-133 , 2022
Link: https://doi.org/10.1016/..
 
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8

How political ideology drives anti-consumption manifestatio..:

Pecot, Fabien ; Vasilopoulou, Sofia ; Cavallaro, Matteo
Journal of Business Research.  128 (2021)  - p. 61-69 , 2021
Link: https://doi.org/10.1016/..
 
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9

Special Session: Brand Heritage: Cross Cultural Perceptions..:

, In: Marketing Opportunities and Challenges in a Changing Global Marketplace; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Pecot, Fabien ; Choi, Sunmee ; Jain, Varsha.. - p. 519-520 , 2020
Link: https://doi.org/10.1007/..
 
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10

Special Session: The (Co-)creation of Brand Heritage: An Ab..:

, In: Marketing Opportunities and Challenges in a Changing Global Marketplace; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Pecot, Fabien ; Burghausen, Mario ; Butcher, Joshua.. - p. 53-54 , 2020
Link: https://doi.org/10.1007/..
 
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11

Theorizing rightist anti-consumption:

Cambefort, Marine ; Pecot, Fabien
Marketing Theory.  20 (2019)  3 - p. 385-407 , 2019
Link: https://doi.org/10.1177/..
 
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12

Brand heritage as a temporal perception: conceptualisation,..:

Pecot, Fabien ; Valette-Florence, Pierre ; De Barnier, Virginie
Journal of Marketing Management.  35 (2019)  17-18 - p. 1624-1643 , 2019
Link: https://doi.org/10.1080/..
 
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13

Cognitive outcomes of brand heritage: A signaling perspecti..:

Pecot, Fabien ; Merchant, Altaf ; Valette-Florence, Pierre.
Journal of Business Research.  85 (2018)  - p. 304-316 , 2018
Link: https://doi.org/10.1016/..
 
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14

Brands using historical references: a consumers' perspectiv:

Pecot, Fabien ; De Barnier, Virginie
Journal of Brand Management.  25 (2017)  2 - p. 171-184 , 2017
Link: https://doi.org/10.1057/..
 
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15

Patrimoine de marque : le passé au service du management de..:

Pecot, Fabien ; De Barnier, Virginie
Recherche et Applications en Marketing (French Edition).  32 (2017)  4 - p. 77-96 , 2017
Link: https://doi.org/10.1177/..
 
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