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Pelsmacker, Patrick de
194  Ergebnisse:
Personensuche X
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1

Marketing communications 

a European perspective  Always learning
Pelsmacker, Patrick de ; Pelsmacker, Patrick de - 5. ed. . , 2013
Exemplare:  Zentrale:E02 a bwl 419.5/942(5); BB WiWi: 11a bwl 419.5/942(5)a
 
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2

Understanding who avoids single-use plastics and why: A cro..:

Herweyers, Laure ; Moons, Ingrid ; Barbarossa, Camilla..
Journal of Cleaner Production.  414 (2023)  - p. 137685 , 2023
Link: https://doi.org/10.1016/..
 
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3

This embodied conversational agent looks very human and as ..:

David-Ignatieff, Arabelle ; Buzeta, Cristian ; De Pelsmacker, Patrick.
Journal of Marketing Communications.  , 2023
Link: https://doi.org/10.1080/..
 
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4

Branded content and motivations for social media use as dri..:

Buzeta, Cristian ; De Keyzer, Freya ; Dens, Nathalie.
International Journal of Advertising.  43 (2023)  4 - p. 637-671 , 2023
Link: https://doi.org/10.1080/..
 
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5

Managerial response strategies to eWOM: A framework and res..:

Lopes, Ana Isabel ; Dens, Nathalie ; De Pelsmacker, Patrick.
Tourism Management.  98 (2023)  - p. 104739 , 2023
Link: https://doi.org/10.1016/..
 
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6

Sales Promotion Posts Across Different Social Media: A Text..:

, In: European Advertising Academy; Advances in Advertising Research (Vol. XII),
Buzeta, Cristian ; De Pelsmacker, Patrick ; Dens, Nathalie - p. 1-22 , 2023
Link: https://doi.org/10.1007/..
 
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7

Let's get personal: Which elements elicit perceived persona..:

De Keyzer, Freya ; Dens, Nathalie ; De Pelsmacker, Patrick
Electronic Commerce Research and Applications.  55 (2022)  - p. 101183 , 2022
Link: https://doi.org/10.1016/..
 
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8

Growers' adoption intention of innovations is crucial to es..:

Moons, Ingrid ; De Pelsmacker, Patrick ; Pijnenburg, Anne..
Journal of Cleaner Production.  330 (2022)  - p. 129752 , 2022
Link: https://doi.org/10.1016/..
 
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9

Reader and author attitudes towards brand placement in fict..:

R. Avramova, Yana ; De Pelsmacker, Patrick ; Dens, Nathalie
International Journal of Advertising.  42 (2022)  5 - p. 835-867 , 2022
Link: https://doi.org/10.1080/..
 
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10

Foreign company misconduct and how consumers' punitive inte..:

Barbarossa, Camilla ; Buzeta, Cristian ; De Pelsmacker, Patrick.
International Business Review.  31 (2022)  5 - p. 101995 , 2022
Link: https://doi.org/10.1016/..
 
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11

Editorial: Perspectives on advancing the advertising field ..:

De Pelsmacker, Patrick ; Diehl, Sandra ; Neijens, Peter.
International Journal of Advertising.  42 (2022)  1 - p. 1-12 , 2022
Link: https://doi.org/10.1080/..
 
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12

Brand placement across media: The interaction of placement ..:

Avramova, Yana R. ; Dens, Nathalie ; De Pelsmacker, Patrick
Journal of Business Research.  128 (2021)  - p. 20-30 , 2021
Link: https://doi.org/10.1016/..
 
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13

The processing of native advertising compared to banner adv..:

De Keyzer, Freya ; Dens, Nathalie ; De Pelsmacker, Patrick
Electronic Commerce Research.  23 (2021)  3 - p. 1921-1940 , 2021
Link: https://doi.org/10.1007/..
 
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14

How and When Personalized Advertising Leads to Brand Attitu..:

De Keyzer, Freya ; Dens, Nathalie ; De Pelsmacker, Patrick
Journal of Advertising.  51 (2021)  1 - p. 39-56 , 2021
Link: https://doi.org/10.1080/..
 
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15

The Effects of Brand Placement Disclosures in Fiction:

Avramova, Yana R. ; Dens, Nathalie ; De Pelsmacker, Patrick
Journal of Advertising.  51 (2021)  4 - p. 450-468 , 2021
Link: https://doi.org/10.1080/..
 
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