Peter, Marc K.
~ 24000  Ergebnisse:
Personensuche X
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1

Explaining the non-adoption of blockchain technology in glo..:

Hubenova, Tsvetelina ; Lindeque, Johan P. ; Peter, Marc K.
Journal of Industrial and Business Economics.  51 (2024)  2 - p. 397-429 , 2024
 
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2

Using a Digital Internal Communication Strategy for Digital..:

Wuersch, Lucia ; Neher, Alain ; Maley, Jane F..
International Journal of Strategic Communication.  18 (2024)  3 - p. 167-188 , 2024
 
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6

Das Digital Marketing Toolkit: Eine Literaturübersicht zur ..:

, In: Neue Trends in Wirtschaftsinformatik und eingesetzte Technologien,
Peter, Marc K. ; Dalla Vecchia, Martina - p. 267-284 , 2023
 
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8

Social Commerce—When Social Media Meets E-commerce: A Swiss..:

, In: Marketing and Smart Technologies; Smart Innovation, Systems and Technologies,
Peter, Marc K. ; Neher, Alain ; Zachlod, Cécile - p. 613-626 , 2023
 
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11

The Influence of Digital Assistants on Search Engine Strate..:

, In: Marketing and Smart Technologies; Smart Innovation, Systems and Technologies,
Lambrecht, Priska ; Peter, Marc K. - p. 665-672 , 2022
 
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15

Marketing and Smart Technologies: Proceedings of ICMarkTech.. 

Smart Innovation, Systems and Technologies, 280
Reis, José Luís ; Peter, Marc K ; Cayolla, Ricardo. - 1st ed. 2022 . , 2022
 
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