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Petrovici, Dan
59  Ergebnisse:
Personensuche X
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1

Perceived Risk and Private Label Purchasing Behavior: An Ab..:

, In: Celebrating the Past and Future of Marketing and Discovery with Social Impact; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Petrovici, Dan ; Guo, Liuchen ; Fearne, Andrew - p. 595-596 , 2022
Link: https://doi.org/10.1007/..
 
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2

Relative Effectiveness of Direct and Indirect Comparative A..:

, In: Marketing Opportunities and Challenges in a Changing Global Marketplace; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Petrovici, Dan ; Golden, Linda L. ; Orazbek, Dariya - p. 671-672 , 2020
Link: https://doi.org/10.1007/..
 
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3

Consumer adoption of pro-poor service innovations in subsis..:

Hasan, Rajibul ; Lowe, Ben ; Petrovici, Dan
Journal of Business Research.  121 (2020)  - p. 461-475 , 2020
Link: https://doi.org/10.1016/..
 
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4

An Empirical Comparison of Consumer Innovation Adoption Mod..:

Hasan, Rajibul ; Lowe, Ben ; Petrovici, Dan
Journal of Public Policy & Marketing.  38 (2019)  1 - p. 61-80 , 2019
Link: https://doi.org/10.1177/..
 
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5

An Empirical Comparison of Consumer Innovation Adoption Mod..:

Hasan, Rajibul ; Lowe, Ben ; Petrovici, Dan
Journal of Public Policy & Marketing.  38 (2019)  1 - p. 61-80 , 2019
Link: https://www.jstor.org/st..
 
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6

An Empirical Comparison of Consumer Innovation Adoption Mod..:

Hasan, Rajibul ; Lowe, Ben ; Petrovici, Dan
Journal of Public Policy & Marketing.  , 2018
Link: https://doi.org/10.1509/..
 
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7

An Empirical Comparison of Consumer Innovation Adoption Mod..:

Hasan, Rajibul ; Lowe, Ben ; Petrovici, Dan
Journal of Public Policy & Marketing.  , 2018
Link: https://doi.org/10.1177/..
 
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8

Perceived advertising intrusiveness and avoidance in emergi..:

, In: Research handbook of marketing in emerging economies / edited by Marin A. Marinov (Professor of International Business, Aalborg University, Denmark)
Petrovici, Dan A. ; Marinova, Svetla T. ; Marinov, Marin A.. (2017)  - p. 125-145
Exemplar:  BB WiWi: 11a bwl 404/212
 
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9

Perceived advertising intrusiveness and avoidance in emergi..:

, In: Research Handbook of Marketing in Emerging Economies,
Petrovici, Dan A. ; Marinova, Svetla T. ; Marinov, Marin A. , 2017
Link: https://doi.org/10.4337/..
 
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10

Processing of product placements and brand persuasiveness:

Chan, Fanny Fong Yee ; Lowe, Ben ; Petrovici, Dan..
Marketing Intelligence & Planning.  34 (2016)  3 - p. , 2016
Link: https://doi.org/10.1108/..
 
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11

Towards a Framework for Understanding Fairtrade Purchase In..:

Yamoah, Fred Amofa ; Duffy, Rachel ; Petrovici, Dan.
Journal of Business Ethics.  136 (2016)  1 - p. 181-197 , 2016
Link: http://www.jstor.org/sta..
 
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12

Antecedents of product placement effectiveness across cultu..:

Chan, Fanny Fong Yee ; Petrovici, Dan ; Lowe, Ben.
International Marketing Review.  33 (2016)  1 - p. 5-24 , 2016
Link: https://doi.org/10.1108/..
 
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13

The influence of parents versus peers on Generation Y Inter..:

Mitchell, Vince ; Petrovici, Dan ; Schlegelmilch, Bodo B..
Electronic Commerce Research and Applications.  14 (2015)  2 - p. 95-103 , 2015
Link: https://doi.org/10.1016/..
 
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14

Young adults' perceptions of product placement in films: An..:

Chan, Fanny Fong Yee ; Lowe, Ben ; Petrovici, Dan
Journal of Marketing Communications.  23 (2015)  3 - p. 311-328 , 2015
Link: https://doi.org/10.1080/..
 
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15

Patriot games? Determinants of responses to Chinese and for..:

Petrovici, Dan ; Shan, Yujian ; Gorton, Matthew.
Journal of Business Research.  68 (2015)  6 - p. 1324-1331 , 2015
Link: https://doi.org/10.1016/..
 
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