E-LIB Suche - Ergebnisse für: Pinelopi Athanasopoulou

1

Analyzing the Brand Personality of Athens:

, In: Strategic Innovative Marketing and Tourism; Springer Proceedings in Business and Economics,

Athanasopoulou, Pinelopi ; Giovanis, Apostolos N. ; Binioris, Spyros - p. 593-599 , 2020

2

Adoption of mobile banking services: A comparative analysis..:

Giovanis, Apostolos ; Athanasopoulou, Pinelopi ; Assimakopoulos, Costas.
International Journal of Bank Marketing. 37 (2019) 5 - p. 1165-1189 , 2019

Link: https://doi.org/10.1108/..

3

Consumer-brand relationships and brand loyalty in technolog..:

Giovanis, Apostolos N. ; Athanasopoulou, Pinelopi
Journal of Retailing and Consumer Services. 40 (2018) - p. 287-294 , 2018

Link: https://doi.org/10.1016/..

4

Gen Y-ers' brand loyalty drivers in emerging devices:

Giovanis, Apostolos ; Athanasopoulou, Pinelopi
Marketing Intelligence & Planning. 35 (2017) 6 - p. 805-821 , 2017

Link: https://doi.org/10.1108/..

5

The role of corporate image and switching barriers in the s..:

Giovanis, Apostolos ; Athanasopoulou, Pinelopi ; Tsoukatos, Evangelos
EuroMed Journal of Business. 11 (2016) 1 - p. 132-158 , 2016

Link: https://doi.org/10.1108/..

6

Marketing strategy decisions for brand extension success:

, In: The journal of brand management

Athanasopoulou, Pinelopi ; Giovanis, Apostolos N.. (2015) 6 - p. 487-514

Exemplare: Zentrale: z bwl 485/143; Zentrale:Magazin Zs ff 3043

7

Corporate Social Responsibility (CSR) as a People Caring Co..:

, In: Human Rights and Ethics,

Athanasopoulou, Pinelopi - p. 1119-1145 , 2015

Link: https://doi.org/10.4018/..

8

Marketing strategy decisions for brand extension success:

Athanasopoulou, Pinelopi ; Giovanis, Apostolos N ; Avlonitis, George J
Journal of Brand Management. 22 (2015) 6 - p. 487-514 , 2015

Link: https://doi.org/10.1057/..

9

The development of new sponsorship deals as new business-to..:

Athanasopoulou, Pinelopi ; Sarli, Elena
Journal of Business & Industrial Marketing. 30 (2015) 5 - p. 552-561 , 2015

Link: https://doi.org/10.1108/..

10

The role of service fairness in the service quality – relat..:

Giovanis, Apostolos ; Athanasopoulou, Pinelopi ; Tsoukatos, Evangelos
Journal of Service Theory and Practice. 25 (2015) 6 - p. 744-776 , 2015

Link: https://doi.org/10.1108/..

11

Corporate Social Responsibility (CSR) as a People Caring Co..:

, In: Advances in Marketing, Customer Relationship Management, and E-Services; Handbook of Research on Consumerism in Business and Marketing,

Athanasopoulou, Pinelopi - p. 18-44 , 2014

Link: https://doi.org/10.4018/..

12

Relationship quality in services

, In: Customer-centric marketing strategies / Hans Ruediger Kaufmann; Mohammad Fateh Ali Khan Panni, [editors]

past, present, and future

Athanasopoulou, Pinelopi. (2013) - p. 171-190

Exemplar: BB WiWi: 11a bwl 424/457

13

Relationship quality in sports: a study in football teams a..:

Athanasopoulou, Pinelopi ; Kalogeropoulou, Dora ; Douvis, John
Sport, Business and Management: An International Journal. 3 (2013) 2 - p. 100-117 , 2013

Link: https://doi.org/10.1108/..

14

Relationship quality: a critical literature review and rese..:

Athanasopoulou, Pinelopi
European Journal of Marketing. 43 (2009) 5/6 - p. 583-610 , 2009

Link: https://doi.org/10.1108/..

15

Antecedents and consequences of relationship quality in ath..:

Athanasopoulou, Pinelopi ; Sigala, Marianna
Managing Service Quality: An International Journal. 18 (2008) 5 - p. 479-495 , 2008

Link: https://doi.org/10.1108/..