E-LIB Suche - Ergebnisse für: Pinson, Christian

1

Toward a Better Understanding and Measurement of Consumer H..:

Guillard, Valérie ; Pinson, Christian
Recherche et Applications en Marketing (English Edition). 27 (2012) 3 - p. 57-78 , 2012

Link: https://doi.org/10.1177/..

2

Comprendre et identifier les consommateurs qui ont tendance..:

Guillard, Valérie ; Pinson, Christian
Recherche et Applications en Marketing (French Edition). 27 (2012) 3 - p. 57-79 , 2012

Link: https://doi.org/10.1177/..

3

Comprendre et identifier les consommateurs qui ont tendance..:

Guillare, Valérie ; Pinson, Christian
Recherche et Applications en Marketing. 27 (2012) 3 - p. 57-79 , 2012

Link: https://www.jstor.org/st..

4

Management d'équipe:

Allard-Poesi, Florence ; Pinson, Christian - 3e édition . , 2012

Link: https://search.ebscohost..

5

Some Observations and Advice from the Outgoing Editor:

Pinson, Christian
Recherche et Applications en Marketing (English Edition). 23 (2008) 4 - p. 1-6 , 2008

Link: https://doi.org/10.1177/..

6

ÉDITORIAL:

Pinson, Christian
Recherche et Applications en Marketing (French Edition). 16 (2001) 2 - p. 1-2 , 2001

Link: https://doi.org/10.1177/..

7

Éditorial:

Pinson, Christian
Recherche et Applications en Marketing (French Edition). 16 (2001) 1 - p. 1-2 , 2001

Link: https://doi.org/10.1177/..

8

The Robustness of MDS Configurations in the Case of Incompl..:

Malhotra, Naresh K. ; Jain, Arun K. ; Pinson, Christian
Journal of Marketing Research. 25 (1988) 1 - p. 95-102 , 1988

Link: https://www.jstor.org/st..

9

Les styles cognitifs des consommateurs:

PINSON, CHRISTIAN ; MALHOTRA, NARESH K. ; JAIN, ARUN K.
Recherche et Applications en Marketing. 3 (1988) 1 - p. 53-73 , 1988

Link: https://www.jstor.org/st..

10

Editorial:

Pinson, Christian
International Journal of Research in Marketing. 4 (1988) 3 - p. 167-172 , 1988

Link: https://doi.org/10.1016/..

11

Customer Loyalty as a Construct in the Marketing of Banking..:

Jain, Arun K. ; Pinson, Christian ; Malhotra, Naresh K.
International Journal of Bank Marketing. 5 (1987) 3 - p. 49-72 , 1987

Link: https://doi.org/10.1108/..

12

An implicit product theory approach to consumers' inferenti..:

Pinson, Christian
International Journal of Research in Marketing. 3 (1986) 1 - p. 19-38 , 1986

Link: https://doi.org/10.1016/..

13

Cognitive differentiation in consumer product judgments:

Pinson, Christian ; Malhotra, Naresh K. ; Jain, Arun K.
Journal of Economic Psychology. 5 (1984) 4 - p. 353-369 , 1984

Link: https://doi.org/10.1016/..

14

The Effect of Order of Presentation of Similarity Judgments..:

Jain, Arun K. ; Pinson, Christian
Journal of Marketing Research. 13 (1976) 4 - p. 435-439 , 1976

Link: https://www.jstor.org/st..

15

The Meaning of 'Marketing':

Angelmar, Reinhard ; Pinson, Christian
Philosophy of Science. 42 (1975) 2 - p. 208-214 , 1975

Link: https://www.jstor.org/st..