Plewa, Carolin
64  Ergebnisse:
Personensuche X
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2

Customer engagement in domestic wine tourism: The role of m..:

Gaetjens, Amy ; Corsi, Armando Maria ; Plewa, Carolin
Journal of Destination Marketing & Management.  27 (2023)  - p. 100761 , 2023
 
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5

Scientific Persona Performance Through Online Biographies a..:

, In: Gender, Embodiment, and the History of the Scholarly Persona,
Barbour, Kim ; Ankeny, Rachel A. ; Plewa, Carolin. - p. 215-233 , 2021
 
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7

Recipes for new product success: the interplay between orie..:

Ho, Joanne ; Plewa, Carolin
Journal of Business & Industrial Marketing.  35 (2020)  8 - p. 1345-1357 , 2020
 
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8

How much is enough? The role of effort in market shaping:

Lipnickas, Gediminas ; Conduit, Jodie ; Plewa, Carolin.
Journal of Business & Industrial Marketing.  35 (2020)  9 - p. 1441-1451 , 2020
 
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9

Market shaping dynamics: interplay of actor engagement and ..:

Fehrer, Julia A. ; Conduit, Jodie ; Plewa, Carolin...
Journal of Business & Industrial Marketing.  35 (2020)  9 - p. 1425-1439 , 2020
 
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11

From Muso to Academic and Back: A Time and Person-Based Ack..:

Karpen, Ingo ; Plewa, Carolin
Journal of Service Management Research.  4 (2020)  2-3 - p. 75-83 , 2020
 
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12

Can donations be too little or too much?:

Mazodier, Marc ; Carrillat, Francois Anthony ; Sherman, Claire.
European Journal of Marketing.  55 (2020)  1 - p. 271-296 , 2020
 
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14

Co-creating value in online innovation communities:

Akman, Hande ; Plewa, Carolin ; Conduit, Jodie
European Journal of Marketing.  53 (2019)  6 - p. 1205-1233 , 2019
 
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