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1

AN INTEGRATED MODEL OF DIGITAL MARKETING CURRICULUM DESIGN:

Zahay, Debra ; Pollitte, Wesley A. ; Reavey, Brooke.
Marketing Education Review. 32 (2021) 3 - p. 205-223 , 2021

Link: https://doi.org/10.1080/..

2

EFFECTIVE RESOURCE DEPLOYMENT IN DIGITAL MARKETING EDUCATIO:

Zahay, Debra ; Altounian, David ; Pollitte, Wesley.
Marketing Education Review. 29 (2018) 3 - p. 182-192 , 2018

Link: https://doi.org/10.1080/..

3

Materialism, Status Consumption, and Market Involved Consum..:

Flynn, Leisa Reinecke ; Goldsmith, Ronald E. ; Pollitte, Wesley
Psychology & Marketing. 33 (2016) 9 - p. 761-776 , 2016

Link: https://doi.org/10.1002/..

4

Returns to US firms from strategic alliances in China

, In: Journal of world business

a knowledge-based view

Pollitte, Wesley A. ; Miller, Jospeh C.. (2015) 1 - p. 144-148

Exemplare: Zentrale: z bwl 001 jc/872; Zentrale:Magazin Zs fb 5871

5

Returns to US firms from strategic alliances in China: A kn..:

Pollitte, Wesley A. ; Miller, Joseph C. ; Yaprak, Attila
Journal of World Business. 50 (2015) 1 - p. 144-148 , 2015

Link: https://doi.org/10.1016/..

6

FIRM-SPECIFIC ASSETS, MULTINATIONALITY, AND FINANCIAL PERFO..:

KIRCA, AHMET H. ; HULT, G. TOMAS M. ; ROTH, KENDALL...
The Academy of Management Journal. 54 (2011) 1 - p. 47-72 , 2011

Link: https://www.jstor.org/st..

7

Lead Users and Early Adopters on the Web: The Role of New T..:

Droge, Cornelia ; Stanko, Michael A. ; Pollitte, Wesley A.
Journal of Product Innovation Management. 27 (2010) 1 - p. 66-82 , 2010

Link: https://doi.org/10.1111/..

8

An Assessment of the Measurement of Performance in Internat..:

Hult, G. Tomas M. ; Ketchen, Jr., David J. ; Griffith, David A....
Journal of International Business Studies. 39 (2008) 6 - p. 1064-1080 , 2008

Link: https://www.jstor.org/st..

9

An assessment of the measurement of performance in internat..:

Hult, G Tomas M ; Ketchen Jr, David J ; Griffith, David A...
Journal of International Business Studies. 39 (2008) 6 - p. 1064-1080 , 2008

Link: https://doi.org/10.1057/..

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