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Polo-Peña, Ana Isabel
113  Ergebnisse:
Personensuche X
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1

"You Can't Ask That": Asking and Understanding to Achieve m..:

, In: Social Marketing and Sustainable Development Goals (SDGs); Springer Business Cases,
Polo-Peña, Ana Isabel ; Frías-Jamilena, Dolores M. ; Peco-Torres, Francisco - p. 111-122 , 2023
Link: https://doi.org/10.1007/..
 
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2

Revenue management and CRM via online media: The effect of ..:

Peco-Torres, Francisco ; Polo-Peña, Ana Isabel ; Frías-Jamilena, Dolores María
Journal of Hospitality and Tourism Management.  47 (2021)  - p. 46-57 , 2021
Link: https://doi.org/10.1016/..
 
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3

"For a Million Steps": The Use of Social Marketing and Wear..:

, In: Applying Quality of Life Research; Applied Social Marketing and Quality of Life,
Polo-Peña, Ana Isabel ; Frías-Jamilena, Dolores María ; Peco-Torres, Francisco - p. 175-187 , 2021
Link: https://doi.org/10.1007/..
 
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4

Influence of gamification on perceived self-efficacy: gende..:

Polo-Peña, Ana Isabel ; Frías-Jamilena, Dolores María ; Fernández-Ruano, María Lina
International Journal of Sports Marketing and Sponsorship.  22 (2020)  3 - p. 453-476 , 2020
Link: https://doi.org/10.1108/..
 
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5

The acceptance of a personal learning environment based on ..:

Rejón-Guardia, Francisco ; Polo-Peña, Ana Isabel ; Maraver-Tarifa, Guillermo
Journal of Computing in Higher Education.  32 (2019)  2 - p. 203-233 , 2019
Link: https://doi.org/10.1007/..
 
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6

Alternatives for Targeting Women in Anti-Smoking Campaigns:..:

MONTERO-SIMÓ, MARÍA JOSÉ ; POLO-PEÑA, ANA ISABEL ; ARAQUE-PADILLA, RAFAEL.
The Journal of Consumer Affairs.  52 (2018)  2 - p. 480-494 , 2018
Link: https://www.jstor.org/st..
 
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7

Marketing practices in the Spanish rural tourism sector and..:

Polo-Peña, Ana Isabel ; Frías-Jamilena, Dolores Maria ; Rodríguez-Molina, Miguel Ángel
Entrepreneurship & Regional Development.  24 (2012)  7-8 - p. 503-521 , 2012
Link: https://doi.org/10.1080/..
 
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8

Unveiling the path to university students' advocacy intenti..:

Abdelmaaboud, Abdelhamid K. ; Polo Peña, Ana Isabel ; Mahrous, Abeer A.
Journal of Humanities and Applied Social Sciences.  , 2024
Link: https://doi.org/10.1108/..
 
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9

Can online travel agencies contribute to the recovery of th..:

Polo Peña, Ana Isabel ; Andrews, Hazel ; Morales Fernández, Victor
Journal of Humanities and Applied Social Sciences.  5 (2023)  4 - p. 271-292 , 2023
Link: https://doi.org/10.1108/..
 
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10

La formación del capital de marca de un destino turístico a..:

Carrasco-García, Patricia María ; Frías Jamilena, Dolores María ; Polo Peña, Ana Isabel
Investigaciones Turísticas.  , 2022
Link: https://doi.org/10.14198..
 
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11

The moderating effect of blogger social influence and the r..:

Urrutikoetxea Arrieta, Beñat ; Polo Peña, Ana Isabel ; Martínez Medina, Cinta
Online Information Review.  43 (2019)  3 - p. 326-349 , 2019
Link: https://doi.org/10.1108/..
 
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12

The Effect of Value-Creation on Consumer-Based Destination ..:

Frías Jamilena, Dolores María ; Polo Peña, Ana Isabel ; Rodríguez Molina, Miguel Ángel
Journal of Travel Research.  56 (2016)  8 - p. 1011-1031 , 2016
Link: https://doi.org/10.1177/..
 
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13

The effects of perceived value on loyalty: the moderating e..:

Polo Peña, Ana Isabel ; Frías Jamilena, Dolores María ; Rodríguez Molina, Miguel Ángel
Service Business.  11 (2016)  1 - p. 93-116 , 2016
Link: https://doi.org/10.1007/..
 
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14

Market orientation and business results among small‐scale s..:

Polo Peña, Ana Isabel ; Frías Jamilena, Dolores María ; Castañeda García, José Alberto
Academia Revista Latinoamericana de Administración.  28 (2015)  1 - p. 135-166 , 2015
Link: https://doi.org/10.1108/..
 
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15

The Effect of Customer Orientation on Smaller Sized Service..:

Polo Peña, Ana Isabel ; Frías Jamilena, Dolores María ; Rodríguez Molina, Miguel Ángel
Journal of Small Business Management.  54 (2015)  2 - p. 566-581 , 2015
Link: https://doi.org/10.1111/..
 
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