Polpanumas, Charin
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The impact of word of mouth via Twitter on moviegoers' deci.. 

, In: Journal of advertising research / Advertising Research Foundation
how WOM about movies drives loss-aversion and reference-dep... 
Yoon, Yeujun ; Polpanumas, Charin ; Park, Young Joon. (2017)  2 - p. 144-158
Exemplare:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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