Pope, Nigel
183  Ergebnisse:
Personensuche X
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1

The role of respect in the effects of perceived ad interact..:

Tan, Bin Jun ; Brown, Mark ; Pope, Nigel
Journal of Marketing Communications.  25 (2017)  3 - p. 288-306 , 2017
 
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2

Building brand equity with cause-related marketing: A compa..:

Westberg, Kate ; Pope, Nigel
Journal of Marketing Communications.  20 (2012)  6 - p. 419-437 , 2012
 
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3

Winning Ways:

Pope, Nigel ; Voges, Kevin E. ; Brown, Mark
Journal of Advertising.  38 (2009)  2 - p. 5-20 , 2009
 
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8

Buying or browsing?: An exploration of shopping orientation..:

Brown, Mark ; Pope, Nigel ; Voges, Kevin
European Journal of Marketing.  37 (2003)  11/12 - p. 1666-1684 , 2003
 
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9

Strategic Internet Marketing:

Pope, Nigel
European Journal of Marketing.  37 (2003)  3/4 - p. 614-616 , 2003
 
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10

An Examination of the Use of Peer Rating for Formative Asse..:

Pope, Nigel
Assessment & Evaluation in Higher Education.  26 (2001)  3 - p. 235-246 , 2001
 
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11

Consumption values, sponsorship awareness, brand and produc..:

Pope, Nigel
Journal of Product & Brand Management.  7 (1998)  2 - p. 124-136 , 1998
 
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12

Sponsorship and image: a replication and extension:

Pope, Nigel K. L. ; Voges, Kevin E.
Journal of Marketing Communications.  5 (1999)  1 - p. 17-28 , 1999
 
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13

Algorithms for Data Mining:

, In: Business Applications and Computational Intelligence,
 
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