E-LIB Suche - Ergebnisse für: Porto, Rafael Barreiros

1

What Is Next for Consumer-Based Brand Equity in Digital Bra..:

Enes, Yuri de Souza Odaguiri ; Demo, Gisela ; Porto, Rafael Barreiros.
Sustainability. 16 (2024) 13 - p. 5412 , 2024

2

Concrete vs. abstract: the impact of visual content typolog..:

Limongi, Ricardo ; Pimenta, Daiana Paula ; Silva, André Luiz Barbosa da..
ReMark - Revista Brasileira de Marketing. 23 (2024) 2 - p. 452-515 , 2024

Link: https://doi.org/10.5585/..

3

How Can Innovation Systems be Sustainable? An Approach for ..:

, In: Information Systems; Lecture Notes in Business Information Processing,

Fidelis, Rafael Antunes ; dos Santos, Antonio Carlos ; de Souza Bermejo, Paulo Henrique.. - p. 248-265 , 2024

Link: https://doi.org/10.1007/..

4

Adoption of Policies on Diversity, Equity, Inclusion, and A..:

Godoy, Kler Heloysa de ; Rafael, Simone Lima Lopes ; Garrido, Ivan Lapuente.
BAR - Brazilian Administration Review. 20 (2023) 2 - p. , 2023

Link: https://doi.org/10.1590/..

5

EXPULSÃO E POLÊMICA! A GESTÃO DE CRISE DE UMA PARTICIPANTE ..:

Limongi, Ricardo ; Spindola, Ludimila Silvânia ; Porto, Rafael Barreiros.
Revista Alcance. 29 (2023) 3(Set/Dez) - p. 281-294 , 2023

Link: https://doi.org/10.14210..

6

Influenciadoras de estilo de vida na mídia social: quais co..:

Baran, Marcella Turon ; Porto, Rafael Barreiros
ReMark - Revista Brasileira de Marketing. 22 (2023) 5 - p. 2133-2183 , 2023

Link: https://doi.org/10.5585/..

7

The marketing‐finance interface and national well‐being: An..:

Porto, Rafael Barreiros ; Foxall, Gordon Robert
Managerial and Decision Economics. 43 (2022) 7 - p. 2941-2954 , 2022

Link: https://doi.org/10.1002/..

8

Marketing eleitoral na perspectiva da psicologia comportame..:

Porto, Rafael Barreiros ; Moura, Alcino Franco de ; Aragão, Lívia Maia.
ReMark - Revista Brasileira de Marketing. 20 (2021) 4 - p. 422-454 , 2021

Link: https://doi.org/10.5585/..

9

Boca-a-boca eletrônico versus força da marca: efeitos na de..:

Porto, Rafael Barreiros ; Watanabe, Eluiza Alberto de Morais ; Barrozo, Mariana Matos Araújo.
International Journal of Professional Business Review. 7 (2021) 1 - p. e0250 , 2021

Link: https://doi.org/10.26668..

10

Desempenho Mercadológico no Mercado de Alta Tecnologia: Uma..:

Goulart, Gislayne da Silva ; Weber, Alessandra Ferrari ; Porto, Rafael Barreiros
Internext. 15 (2020) 1 - p. 37-52 , 2020

Link: https://doi.org/10.18568..

11

Preditores da correspondência intenção-compra e dos níveis ..:

Almeida, Marcos Inácio Severo de ; Coelho, Ricardo Limongi França ; Porto, Rafael Barreiros.
Revista Brasileira de Marketing. 19 (2020) 4 - p. 738-761 , 2020

Link: https://doi.org/10.5585/..

12

How marketing balances the battle between premium and regul..:

Almeida, Marcos Inácio Severo de ; Porto, Rafael Barreiros ; Coelho, Ricardo Limongi França
International Journal of Emerging Markets. 15 (2020) 6 - p. 1265-1286 , 2020

Link: https://doi.org/10.1108/..

13

Marketing firm performance: When does marketing lead to fin..:

Porto, Rafael Barreiros ; Foxall, Gordon Robert
Managerial and Decision Economics. 41 (2019) 2 - p. 191-202 , 2019

Link: https://doi.org/10.1002/..

14

The Marketing Firm as a Metacontingency:Revealing the Mutua..:

Porto, Rafael Barreiros ; Robert Foxall, Gordon
Journal of Organizational Behavior Management. 39 (2019) 3-4 - p. 115-144 , 2019

Link: https://doi.org/10.1080/..

15

Consumer-based brand equity: benchmarking the perceived per..:

Porto, Rafael Barreiros
Revista Brasileira de Marketing. 18 (2019) 4 - p. 51-74 , 2019

Link: https://doi.org/10.5585/..