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Prandelli, Emanuela
21  Ergebnisse:
Personensuche X
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1

Customization in Luxury Brands: Can Valentino Get Personal?:

Moreau, C. Page ; Prandelli, Emanuela ; Schreier, Martin.
Journal of Marketing Research.  57 (2020)  5 - p. 937-947 , 2020
Link: https://www.jstor.org/st..
 
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2

Customization in Luxury Brands: Can Valentino Get Personal?:

Moreau, C. Page ; Prandelli, Emanuela ; Schreier, Martin.
Journal of Marketing Research.  57 (2020)  5 - p. 937-947 , 2020
Link: https://doi.org/10.1177/..
 
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3

In user's shoes: An experimental design on the role of pers..:

Prandelli, Emanuela ; Pasquini, Martina ; Verona, Gianmario
Journal of Business Venturing.  31 (2016)  3 - p. 287-301 , 2016
Link: https://doi.org/10.1016/..
 
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4

All that is users might not be gold 

, In: Journal of marketing / American Marketing Association
how labeling products as user designed backfires in the con... 
Prandelli, Emanuela ; Dahl, Darren W. ; Fuchs, Christoph.. (2013)  5 - p. 75-91
Exemplare:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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5

All That Is Users Might Not Be Gold: How Labeling Products ..:

Fuchs, Christoph ; Prandelli, Emanuela ; Schreier, Martin.
Journal of Marketing.  77 (2013)  5 - p. 75-91 , 2013
Link: https://www.jstor.org/st..
 
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6

All That is Users Might Not be Gold: How Labeling Products ..:

Fuchs, Christoph ; Prandelli, Emanuela ; Schreier, Martin.
Journal of Marketing.  77 (2013)  5 - p. 75-91 , 2013
Link: https://doi.org/10.1509/..
 
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7

The psychological effects of empowerment strategies on cons..:

, In: Journal of marketing / American Marketing Association
Fuchs, Christoph ; Prandelli, Emanuela. (2010)  1 - p. 65-79
Exemplare:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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8

The Psychological Effects of Empowerment Strategies on Cons..:

Fuchs, Christoph ; Prandelli, Emanuela ; Schreier, Martin
Journal of Marketing.  74 (2010)  1 - p. 65-79 , 2010
Link: https://doi.org/10.1509/..
 
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9

The Psychological Effects of Empowerment Strategies on Cons..:

Fuchs, Christoph ; Prandelli, Emanuela ; Schreier, Martin
Journal of Marketing.  74 (2010)  1 - p. 65-79 , 2010
Link: https://www.jstor.org/st..
 
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10

Collaborative innovation 

web-based tools for customer involvement in new product dev... 
Verona, Gianmario ; Prandelli, Emanuela. (2008)  - p. 14-23
Exemplare:  TB Nautik 91/2.2 Twe. II,1 (2008); BB WiWi: 11a bwl 037/247-2
 
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11

Collaborating with customers to innovate 

conceiving and marketing products in the networking age 
Prandelli, Emanuela ; Verona, Gianmario , 2008
Exemplare:  Zentrale:E02 a bwl 067.1/830; BB WiWi: 11a bwl 067.1/830a
 
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12

Collaborating with customers to innovate 

conceiving and marketing products in the networking age  Edward Elgar E-Book Archive
Prandelli, Emanuela ; Verona, Gianmario ; Swahney, Mohanbir , 2008
Link: http://www.elgaronline.c..
 
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13

Diffusion of Web-Based Product Innovation:

Prandelli, Emanuela ; Verona, Gianmario ; Raccagni, Deborah
California Management Review.  48 (2006)  4 - p. 109-135 , 2006
Link: https://doi.org/10.2307/..
 
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14

Innovation and Virtual Environments: Towards Virtual Knowle..:

Verona, Gianmario ; Prandelli, Emanuela ; Sawhney, Mohanbir
Organization Studies.  27 (2006)  6 - p. 765-788 , 2006
Link: https://doi.org/10.1177/..
 
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15

A Dynamic Model of Customer Loyalty to Sustain Competitive ..:

Verona, Gianmario ; Prandelli, Emanuela
European Management Journal.  20 (2002)  3 - p. 299-309 , 2002
Link: https://doi.org/10.1016/..
 
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