E-LIB Suche - Ergebnisse für: Priluck, Randi

1

Social media and mobile marketing strategy:

Priluck, Randi , [2017]

Exemplar: BB WiWi: 11a bwl 419 s/488

2

The influence of parental styles on children's consumption:

Wisenblit, Joseph Z. ; Priluck, Randi ; Pirog, Stephen F.
Journal of Consumer Marketing. 30 (2013) 4 - p. 320-327 , 2013

Link: https://doi.org/10.1108/..

3

When Students Complain: An Antecedent Model of Students' In..:

Lala, Vishal ; Priluck, Randi
Journal of Marketing Education. 33 (2011) 3 - p. 236-252 , 2011

Link: https://doi.org/10.1177/..

4

Comparing a customer-based brand equity scale with the impl..:

, In: The journal of brand management

Priluck, Randi. (2009/10) 6 - p. 413-428

Exemplare: Zentrale: z bwl 485/143; Zentrale:Magazin Zs ff 3043

5

Comparing a customer-based brand equity scale with the Impl..:

Priluck, Randi ; Till, Brian D
Journal of Brand Management. 17 (2010) 6 - p. 413-428 , 2010

Link: https://doi.org/10.1057/..

6

The impact of the recovery paradox on retailer‐customer rel..:

Priluck, Randi ; Lala, Vishal
Managing Service Quality: An International Journal. 19 (2009) 1 - p. 42-59 , 2009

Link: https://doi.org/10.1108/..

7

The Impact of Exchange Lineage on Customers' Responses to S..:

Priluck, Randi ; Wisenblit, Joseph
Services Marketing Quarterly. 30 (2009) 4 - p. 365-376 , 2009

Link: https://doi.org/10.1080/..

8

Classical conditioning and celebrity endorsers: An examinat..:

Till, Brian D. ; Stanley, Sarah M. ; Priluck, Randi
Psychology & Marketing. 25 (2008) 2 - p. 179-196 , 2008

Link: https://doi.org/10.1002/..

9

The Role of Contingency Awareness, Involvement and Need for..:

Priluck, Randi ; Till, Brian D.
Journal of the Academy of Marketing Science. 32 (2004) 3 - p. 329-344 , 2004

Link: https://doi.org/10.1177/..

10

Web-Assisted Courses for Business Education: An Examination..:

Priluck, Randi
Journal of Marketing Education. 26 (2004) 2 - p. 161-173 , 2004

Link: https://doi.org/10.1177/..

11

Brand alliance and customer‐based brand‐equity effects:

Washburn, Judith H. ; Till, Brian D. ; Priluck, Randi
Psychology & Marketing. 21 (2004) 7 - p. 487-508 , 2004

Link: https://doi.org/10.1002/..

12

Relationship marketing can mitigate product and service fai..:

Priluck, Randi
Journal of Services Marketing. 17 (2003) 1 - p. 37-52 , 2003

Link: https://doi.org/10.1108/..

13

Integrating Information Technology into the Marketing Curri..:

Benbunan-Fich, Raquel ; Lozada, Héctor R. ; Pirog, Stephen..
Journal of Marketing Education. 23 (2001) 1 - p. 5-15 , 2001

Link: https://doi.org/10.1177/..

14

The impact of Priceline.com on the grocery industry:

Priluck, Randi
International Journal of Retail & Distribution Management. 29 (2001) 3 - p. 127-134 , 2001

Link: https://doi.org/10.1108/..

15

Co‐branding: brand equity and trial effects:

Washburn, Judith H. ; Till, Brian D. ; Priluck, Randi
Journal of Consumer Marketing. 17 (2000) 7 - p. 591-604 , 2000

Link: https://doi.org/10.1108/..