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Punyatoya, Plavini
9  Ergebnisse:
Personensuche X
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1

Influence of Online Brand Community Management Capability o..:

, In: Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Punyatoya, Plavini ; Saini, Amit - p. 109-110 , 2023
Link: https://doi.org/10.1007/..
 
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2

Effect of supply chain technology internalization and e-pro..:

Pattanayak, Durgesh ; Punyatoya, Plavini
Business Process Management Journal.  26 (2019)  6 - p. 1425-1442 , 2019
Link: https://doi.org/10.1108/..
 
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3

Effects of cognitive and affective trust on online customer..:

Punyatoya, Plavini
Marketing Intelligence & Planning.  37 (2019)  1 - p. 80-96 , 2019
Link: https://doi.org/10.1108/..
 
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4

Investigating the influence of TQM, service quality and mar..:

Pattanayak, Durgesh ; Koilakuntla, Maddulety ; Punyatoya, Plavini
International Journal of Quality & Reliability Management.  34 (2017)  3 - p. 362-377 , 2017
Link: https://doi.org/10.1108/..
 
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5

Effect of perceived brand environment-friendliness on India..:

Punyatoya, Plavini
Marketing Intelligence & Planning.  33 (2015)  3 - p. 258-275 , 2015
Link: https://doi.org/10.1108/..
 
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6

Role of brand globalness in consumer evaluation of new prod..:

, In: The journal of brand management
Punyatoya, Plavini ; Sadh, Ashish. (2014)  2 - p. 171-188
Exemplare:  Zentrale: z bwl 485/143; Zentrale:Magazin Zs ff 3043
 
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7

Linking Environmental Awareness and Perceived Brand Eco-fri..:

Punyatoya, Plavini
Global Business Review.  15 (2014)  2 - p. 279-289 , 2014
Link: https://doi.org/10.1177/..
 
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8

Consumer Evaluation of Brand Extension for Global and Local..:

Punyatoya, Plavini
Journal of International Consumer Marketing.  25 (2013)  3 - p. 198-215 , 2013
Link: https://doi.org/10.1080/..
 
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9

Role of brand globalness in consumer evaluation of new prod..:

Punyatoya, Plavini ; Sadh, Ashish ; Mishra, Sushanta Kumar
Journal of Brand Management.  21 (2013)  2 - p. 171-188 , 2013
Link: https://doi.org/10.1057/..
 
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