E-LIB Suche - Ergebnisse für: Pyper, Keith

1

A contingency-based approach to the nexus between internati..:

Pyper, Keith ; Marie Doherty, Anne ; Gounaris, Spiros.
Journal of Business Research. 148 (2022) - p. 472-488 , 2022

Link: https://doi.org/10.1016/..

2

Employing brand governance mechanisms with export channel p..:

Pyper, Keith ; Doherty, Anne Marie
International Business Review. 31 (2022) 5 - p. 101991 , 2022

Link: https://doi.org/10.1016/..

3

Investigating international strategic brand management and ..:

Pyper, Keith ; Doherty, Anne Marie ; Gounaris, Spiros.
International Marketing Review. 37 (2019) 1 - p. 98-129 , 2019

Link: https://doi.org/10.1108/..

4

A contingency-based approach to the nexus between internati..:

Pyper, Keith ; Doherty, Anne Marie ; Gounaris, Spiros.
https://strathprints.strath.ac.uk/80131/7/Pyper_etal_JBR_2022_the_nexus_between_international_strategic_brand_management_and_export_performance.pdf. , 2022

Link: https://strathprints.str..

5

Employing brand governance mechanisms with export channel p..:

Pyper, Keith ; Doherty, Anne Marie
https://strathprints.strath.ac.uk/79796/7/Pyper_Doherty_IBR_2022_Employing_brand_governance_mechanisms_with_export_channel_partners.pdf. , 2022

Link: https://strathprints.str..

6

Investigating international strategic brand management and ..:

Pyper, Keith ; Doherty, Anne Marie ; Gounaris, Spiros.
https://strathprints.strath.ac.uk/70236/1/Pyper_etal_IMR_2019_Investigating_international_strategic_brand_management_and_export.pdf. , 2020

Link: https://strathprints.str..