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The journal of brand management
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Is the company the only meaningful brand for services?:
, In:Exemplare:
Zentrale: z bwl 485/143; Zentrale:Magazin Zs ff 3043
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science; From Micro to Macro: Dealing with Uncertainties in the Global Marketplace ,
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Determinants and Process of Negative Customer Engagement Be..:
, In:
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Bottom of the Pyramid Marketing: Making, Shaping and Developing BoP Markets ,
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