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Rao, Ram C.
5529  Ergebnisse:
Personensuche X
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1

A Dynamic Model for Digital Advertising: The Effects of Cre..:

BRUCE, NORRIS I. ; MURTHI, B.P.S. ; RAO, RAM C.
Journal of Marketing Research.  54 (2017)  2 - p. 202-218 , 2017
Link: https://www.jstor.org/st..
 
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2

A Dynamic Model for Digital Advertising: The Effects of Cre..:

Bruce, Norris I. ; Murthi, B.P.S. ; Rao, Ram C.
Journal of Marketing Research.  54 (2017)  2 - p. 202-218 , 2017
Link: https://doi.org/10.1509/..
 
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3

Leveraging Experienced Consumers to Attract New Consumers: ..:

Subramanian, Upender ; Rao, Ram C.
Management Science.  62 (2016)  12 - p. 3555-3575 , 2016
Link: http://www.jstor.org/sta..
 
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4

Invited Editorial: A Descriptive Analysis of Publications i..:

Murthi, B. P. S. ; Rao, Ram C. ; Ratchford, Brian T.
Marketing Science.  34 (2015)  6 - p. 779-786 , 2015
Link: http://www.jstor.org/sta..
 
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5

Consumer Stockpiling and Competitive Promotional Strategies:

Gangwar, Manish ; Kumar, Nanda ; Rao, Ram C.
Marketing Science.  33 (2014)  1 - p. 94-113 , 2014
Link: http://www.jstor.org/sta..
 
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6

Price Awareness and Consumers' Use of Deals in Brand Choice:

Murthi, B.P.S. ; Rao, Ram C.
Journal of Retailing.  88 (2012)  1 - p. 34-46 , 2012
Link: https://doi.org/10.1016/..
 
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7

Why are some modes of acquisition more profitable? A study ..:

Steffes, Erin M ; Murthi, B P S ; Rao, Ram C
Journal of Financial Services Marketing.  16 (2011)  2 - p. 90-100 , 2011
Link: https://doi.org/10.1057/..
 
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8

Private Label Vendor Selection in a Supply Chain: Quality a..:

Kumar, Nanda ; Radhakrishnan, Suresh ; Rao, Ram C.
Journal of Retailing.  86 (2010)  2 - p. 148-158 , 2010
Link: https://doi.org/10.1016/..
 
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9

Why IT managers don't go for cyber-insurance products:

Bandyopadhyay, Tridib ; Mookerjee, Vijay S. ; Rao, Ram C.
Communications of the ACM.  52 (2009)  11 - p. 68-73 , 2009
Link: https://dl.acm.org/doi/1..
 
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10

Who should practice price discrimination using rebates in a..:

Dogan, Kutsal ; Haruvy, Ernan ; Rao, Ram C.
Quantitative Marketing and Economics.  8 (2009)  1 - p. 61-90 , 2009
Link: https://doi.org/10.1007/..
 
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11

Why IT managers don't go for cyber-insurance products:

Bandyopadhyay, Tridib ; Mookerjee, Vijay S. ; Rao, Ram C.
Communications of the ACM.  52 (2009)  11 - p. 68-73 , 2009
Link: https://doi.org/10.1145/..
 
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12

Acquisition, affinity and rewards: Do they stay or do they ..:

M. Steffes, Erin ; Murthi, B P S ; Rao, Ram C
Journal of Financial Services Marketing.  13 (2008)  3 - p. 221-233 , 2008
Link: https://doi.org/10.1057/..
 
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13

An Empirical Analysis of Follower Entry Timing Decisions:

Vakratsas, Demetrios ; Rao, Ram C. ; Kalyanaram, Gurumurthy
Marketing Letters.  14 (2003)  3 - p. 203-216 , 2003
Link: https://www.jstor.org/st..
 
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14

Optimal Membership Fee and Usage Price Over Time for a Netw..:

Fruchter, Gila E. ; Rao, Ram C.
Journal of Service Research.  4 (2001)  1 - p. 3-14 , 2001
Link: https://doi.org/10.1177/..
 
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15

Equilibrium Price Communication and Unadvertised Specials b..:

Rao, Ram C. ; Syam, Niladri
Marketing Science.  20 (2001)  1 - p. 61-81 , 2001
Link: https://www.jstor.org/st..
 
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