E-LIB Suche - Ergebnisse für: Rather, Raouf Ahmad

1

Do Customers Foster Engagement Through Social Media Interac..:

Rather, Raouf Ahmad ; Rehman, Shakeel Ul ; Parrey, Shakir Hussain..
Journal of Quality Assurance in Hospitality & Tourism. , 2024

Link: https://doi.org/10.1080/..

2

Impact of firm/customer innovativeness and identification o..:

Ghali, Zohra ; Rather, Raouf Ahmad ; Abumalloh, Rabab Ali...
Technology in Society. 78 (2024) - p. 102639 , 2024

Link: https://doi.org/10.1016/..

3

AI-powered ChatGPT in the hospitality and tourism industry:..:

Rather, Raouf Ahmad
Tourism Recreation Research. , 2024

Link: https://doi.org/10.1080/..

4

Avatars of influence: Understanding how virtual influencers..:

Akhtar, Naeem ; Hameed, Zahid ; Islam, Tahir...
Journal of Retailing and Consumer Services. 78 (2024) - p. 103742 , 2024

Link: https://doi.org/10.1016/..

5

Investigating metaverse marketing-enabled consumers' social..:

Ghali, Zohra ; Rather, Raouf Ahmad ; Khan, Imran
Journal of Retailing and Consumer Services. 77 (2024) - p. 103671 , 2024

Link: https://doi.org/10.1016/..

6

Augmented Reality, a Tool to Enhance the Visitor Tourism Ex..:

, In: Supporting Environmental Stability Through Ecotourism; Advances in Hospitality, Tourism, and the Services Industry,

Rafi, Arslan ; Rehman, Mohsin Abdur ; Awan, Ammara. - p. 99-116 , 2024

Link: https://doi.org/10.4018/..

7

Unveiling the dynamics between consumer brand engagement, e..:

Rather, Raouf Ahmad ; Rasul, Tareq ; Khan, Huda.
International Journal of Hospitality Management. 116 (2024) - p. 103572 , 2024

Link: https://doi.org/10.1016/..

8

Consumer-based retailer equity and retail patronage behavio..:

Sajid, Bushra ; Cheema, Sadia ; Rather, Raouf Ahmad
Spanish Journal of Marketing - ESIC. , 2023

Link: https://doi.org/10.1108/..

9

Vocational Commitment and Postgraduate Intentions of Gastro..:

Cifci, Ibrahim ; Taspinar, Oguz ; Rather, Raouf Ahmad
Journal of Hospitality & Tourism Education. , 2023

Link: https://doi.org/10.1080/..

10

Examining tourist citizenship behaviors through affective, ..:

Rather, Raouf Ahmad ; Raisinghani, Manju ; Gligor, David...
Journal of Retailing and Consumer Services. 75 (2023) - p. 103451 , 2023

Link: https://doi.org/10.1016/..

11

Engagement and consumption behavior of eSports gamers:

Abbasi, Amir Zaib ; Asif, Muhammad ; Shamim, Amjad..
Spanish Journal of Marketing - ESIC. 27 (2023) 2 - p. 261-282 , 2023

Link: https://doi.org/10.1108/..

12

SDL/ELM-informed brand co-creation and engagement during th..:

Rather, Raouf Ahmad ; Bozkurt, Sıddık ; Khan, Imran...
Journal of Strategic Marketing. 32 (2023) 3 - p. 266-288 , 2023

Link: https://doi.org/10.1080/..

13

Exploring Tourists' Virtual Reality-Based Brand Engagement:..:

Rather, Raouf Ahmad ; Hollebeek, Linda D. ; Loureiro, Sandra Maria Correia..
Journal of Travel Research. 63 (2023) 3 - p. 606-624 , 2023

Link: https://doi.org/10.1177/..

14

Engaging with (vs. avoiding) personalized advertising on so..:

Loureiro, Sandra Maria Correia ; Hollebeek, Linda ; Rather, Raouf Ahmad...
Journal of Marketing Communications. , 2023

Link: https://doi.org/10.1080/..

15

How does sharing travel experiences on social media improve..:

Ghaderi, Zahed ; Béal, Luc ; Zaman, Mustafeed..
Current Issues in Tourism. , 2023

Link: https://doi.org/10.1080/..