E-LIB Suche - Ergebnisse für: Reibstein, David J.

1

Dashboards: From Performance Art to Decision Support:

Reibstein, David ; Hoyne, Neil ; Pauwels, Koen
NIM Marketing Intelligence Review. 15 (2023) 1 - p. 60-63 , 2023

Link: https://doi.org/10.2478/..

2

Metaverse—will it change the world or be a whole new world ..:

Reibstein, David J ; Iyengar, Raghu
AMS Review. 13 (2023) 1-2 - p. 144-150 , 2023

Link: https://doi.org/10.1007/..

3

The Modern Marketing Dashboard: Back to the Future:

Pauwels, Koen ; Reibstein, David J.
NIM Marketing Intelligence Review. 15 (2023) 1 - p. 10-17 , 2023

Link: https://doi.org/10.2478/..

4

Crypto-marketing: how non-fungible tokens (NFTs) challenge ..:

Hofstetter, Reto ; de Bellis, Emanuel ; Brandes, Leif...
Marketing Letters. 33 (2022) 4 - p. 705-711 , 2022

Link: https://doi.org/10.1007/..

5

Guest Editorial: Responsible Research in Marketing:

Haenlein, Michael ; Bitner, Mary Jo ; Kohli, Ajay K...
Journal of the Academy of Marketing Science. 50 (2021) 1 - p. 8-12 , 2021

Link: https://doi.org/10.1007/..

6

Key marketing metrics: the 50+ metrics every manager needs ..:

Bendle, Neil T ; Farris, Paul W ; Pfeifer, Phillip Edward. - Third edition . , 2021

Link: https://learning.oreilly..

7

Inalienable Customer Capital, Corporate Liquidity, and Stoc..:

DOU, WINSTON WEI ; JI, YAN ; REIBSTEIN, DAVID.
The Journal of Finance. 76 (2020) 1 - p. 211-265 , 2020

Link: https://doi.org/10.1111/..

8

The past, present, and future of brand research:

Oh, Travis Tae ; Keller, Kevin Lane ; Neslin, Scott A...
Marketing Letters. 31 (2020) 2-3 - p. 151-162 , 2020

Link: https://doi.org/10.1007/..

9

The past, present, and future of brand research:

Oh, Travis Tae ; Keller, Kevin Lane ; Neslin, Scott A...
Marketing Letters. 31 (2020) 2/3 - p. 151-162 , 2020

Link: https://www.jstor.org/st..

10

Damaged Damages: Errors in Patent and False Advertising Lit..:

Bedi, Suneal ; Reibstein, David
73 Alabama Law Review 385 (2020). , 2019

Link: https://ssrn.com/abstrac..

11

Supplement to 'Inalienable Customer Capital, Corporate Liqu..:

Dou, Winston Wei ; Ji, Yan ; Reibstein, David.
Journal of Finance, Forthcoming. , 2019

Link: https://ssrn.com/abstrac..

12

Measuring Trademark Dilution by Tarnishment:

Bedi, Suneal ; Reibstein, David
Indiana Law Journal. 95 (2019) 683 - p. , 2019

Link: https://ssrn.com/abstrac..

13

Turf Wars: Product Line Strategies in Competitive Markets:

Joshi, Yogesh V. ; Reibstein, David J. ; Zhang, Z. John
Marketing Science. 35 (2016) 1 - p. 128-141 , 2016

Link: http://www.jstor.org/sta..

14

Closing the Gap between Marketing and Finance: The Link to ..:

Reibstein, David J.
GfK Marketing Intelligence Review. 7 (2015) 1 - p. 22-27 , 2015

Link: https://doi.org/10.1515/..

15

Metrics that Matter - to Marketing Managers:

Bendle, Neil ; Farris, Paul ; Pfeifer, Phillip.
Marketing ZFP. 32 (2010) JRM 1 - p. 18-23 , 2010

Link: https://doi.org/10.15358..