E-LIB Suche - Ergebnisse für: Reinartz, Werner

1

Antecedents of ESG-Related Corporate Misconduct: Theoretica..:

Gemmer, Lars , 2023

2

The managerial relevance of marketing science: Properties a..:

Schauerte, Nico ; Becker, Maren ; Imschloss, Monika..
International Journal of Research in Marketing. 40 (2023) 4 - p. 801-822 , 2023

Link: https://doi.org/10.1016/..

3

Reimagining personalization in the physical store:

Scholdra, Thomas P. ; Wichmann, Julian R.K. ; Reinartz, Werner J.
Journal of Retailing. 99 (2023) 4 - p. 563-579 , 2023

Link: https://doi.org/10.1016/..

4

Propelling International Marketing Research with Geospatial..:

Wichmann, Julian R.K. ; Scholdra, Thomas P. ; Reinartz, Werner J.
Journal of International Marketing. 31 (2023) 2 - p. 82-102 , 2023

Link: https://doi.org/10.1177/..

5

Leveraging B2B field service technicians as a "second sales..:

Berkmann, Manuel ; Eisenbeiss, Maik ; Reinartz, Werner.
Journal of the Academy of Marketing Science. 52 (2023) 3 - p. 736-761 , 2023

Link: https://doi.org/10.1007/..

6

Conceptualizing Value Creation in the Platform Era:

Wichmann, Julian R.K. ; Reinartz, Werner ; Venkatesan, Rajkumar
Journal of Creating Value. 8 (2022) 2 - p. 184-203 , 2022

Link: https://doi.org/10.1177/..

7

Households Under Economic Change: How Micro- and Macroecono..:

Scholdra, Thomas P. ; Wichmann, Julian R.K. ; Eisenbeiss, Maik.
Journal of Marketing. 86 (2022) 4 - p. 95-117 , 2022

Link: https://doi.org/10.1177/..

8

Examining artificial intelligence (AI) technologies in mark..:

Kopalle, Praveen K. ; Gangwar, Manish ; Kaplan, Andreas...
International Journal of Research in Marketing. 39 (2022) 2 - p. 522-540 , 2022

Link: https://doi.org/10.1016/..

9

Smart Services als Geschäftsmodellinnovation:

, In: Forum Dienstleistungsmanagement; Smart Services,

Münster, Robert ; Scholdra, Thomas ; Wichmann, Julian. - p. 63-86 , 2022

Link: https://doi.org/10.1007/..

10

The Effect of Content on Zapping in TV Advertising:

Becker, Maren ; Scholdra, Thomas P. ; Berkmann, Manuel.
Journal of Marketing. 87 (2022) 2 - p. 275-297 , 2022

Link: https://doi.org/10.1177/..

11

Customer relationship management in business markets:

, In: Handbook of Business-to-Business Marketing,

Venkatesan, Rajkumar ; Kumar, V. ; Reinartz, Werner - p. 335-358 , 2022

Link: https://doi.org/10.4337/..

12

Announcement: Winner of 2021 Jan-Benedict Steenkamp Award f..:

Reinartz, Werner ; Haenlein, Michael ; Henseler, Jörg
International Journal of Research in Marketing. 38 (2021) 2 - p. A2-A3 , 2021

Link: https://doi.org/10.1016/..

13

A retrospective review of the first 35 years of the Interna..:

Donthu, Naveen ; Reinartz, Werner ; Kumar, Satish.
International Journal of Research in Marketing. 38 (2021) 1 - p. 232-269 , 2021

Link: https://doi.org/10.1016/..

14

The Platformization of Brands:

Wichmann, Julian R.K. ; Wiegand, Nico ; Reinartz, Werner J.
Journal of Marketing. 86 (2021) 1 - p. 109-131 , 2021

Link: https://doi.org/10.1177/..

15

Capturing Retailers' Brand and Customer Focus:

Han, Simeng ; Reinartz, Werner ; Skiera, Bernd
Journal of Retailing. 97 (2021) 4 - p. 582-596 , 2021

Link: https://doi.org/10.1016/..