Riebe, Erica
8  Ergebnisse:
Personensuche X
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1

How to grow a brand: Retain or acquire customers?:

Riebe, Erica ; Wright, Malcolm ; Stern, Philip.
Journal of Business Research.  67 (2014)  5 - p. 990-997 , 2014
 
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2

More mutter about clutter 

, In: Journal of advertising research / Advertising Research Foundation
extending empirical generalizations to Facebook 
Nelson-Field, Karen ; Riebe, Erica. (2013)  2 - p. 186-191
Exemplare:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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3

What's not to "like"? 

, In: Journal of advertising research / Advertising Research Foundation
can a Facebook fan base give a brand the advertising reach ... 
Nelson-Field, Karen ; Riebe, Erica ; Sharp, Byron. (2012)  2 - p. 262-269
Exemplare:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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4

The impact of media fragmentation on audience targeting: An..:

Nelson-Field, Karen ; Riebe, Erica
Journal of Marketing Communications.  17 (2011)  1 - p. 51-67 , 2011
 
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5

Double jeopardy in brand defection:

Wright, Malcolm ; Riebe, Erica
European Journal of Marketing.  44 (2010)  6 - p. 860-873 , 2010
 
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6

How clutter affects advertising effectiveness:

, In: Journal of advertising research / Advertising Research Foundation
Hammer, Peter ; Riebe, Erica ; Kennedy, Rachel. (2009)  2 - p. 159-163
Exemplare:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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7

Recall of radio advertising in low and high advertising clu..:

Riebe, Erica ; Dawes, John
International Journal of Advertising.  25 (2006)  1 - p. 71-86 , 2006
 
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