Ritson, Mark
48  Ergebnisse:
Personensuche X
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5

Mit Kampfmarken Konkurrenten abwehren:

, In: Harvard-Business-Manager
Ritson, Mark. (2010)  1 - p. 46-55
 
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6

Meaning Matters:

Puntoni, Stefano ; Schroeder, Jonathan E. ; Ritson, Mark
Journal of Advertising.  39 (2010)  2 - p. 51-64 , 2010
 
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8

Managerial and customer costs of price adjustment 

, In: The review of economics and statistics / publ. for Harvard University
direct evidence from industrial markets 
Zbaracki, Marc J. ; Ritson, Mark ; Levy, Daniel... (2004)  2 - p. 514-533
Exemplare: Zentrale;
 
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9

Managerial and Customer Costs of Price Adjustment: Direct E..:

Zbaracki, Mark J. ; Ritson, Mark ; Levy, Daniel..
The Review of Economics and Statistics.  86 (2004)  2 - p. 514-533 , 2004
 
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10

Shattering the Myth of Costless Price Changes:

Bergen, Mark ; Ritson, Mark ; Dutta, Shantanu..
European Management Journal.  21 (2003)  6 - p. 663-669 , 2003
 
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11

The Social Uses of Advertising: An Ethnographic Study of Ad..:

Ritson, Mark ; Elliott, Richard
Journal of Consumer Research.  26 (1999)  3 - p. 260-277 , 1999
 
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12

The Social Uses of Advertising: An Ethnographic Study of Ad..:

Ritson, Mark ; Elliott, Richard
Journal of Consumer Research.  26 (1999)  3 - p. 260-277 , 1999
 
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13

Everyday advertising context:An ethnography of advertising ..:

Jayasinghe, Laknath ; Ritson, Mark
Jayasinghe , L & Ritson , M 2013 , ' Everyday advertising context : An ethnography of advertising response in the family living room ' , Journal of Consumer Research , vol. 40 , no. 1 , pp. 104-121 . https://doi.org/10.1086/668889.  , 2013
 
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