Robaina-Calderín, Lorena
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Immersive experiences as a resource for promoting museum to..:

Robaina Calderín, Lorena ; Martín Santana, Josefa D ; Muñoz Leiva, Francisco
L. Robaina-Calderín et al. Immersive experiences as a resource for promoting museum tourism in the Z and millennials generations. Journal of Destination Marketing & Management 29 (2023) 100795[https://doi.org/10.1016/j.jdmm.2023.100795].  , 2023
 
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