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Romaniuk, Jenni
96  Ergebnisse:
Personensuche X
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1

How to signal product variety on pack: an investigation of ..:

Ward, Ella ; Romaniuk, Jenni ; Trinh, Giang..
International Journal of Market Research.  66 (2023)  1 - p. 46-72 , 2023
Link: https://doi.org/10.1177/..
 
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2

How sharing of supporters reveals competition amongst non-p..:

Faulkner, Margaret ; Romaniuk, Jenni ; Stern, Philip
Journal of Marketing Management.  39 (2022)  3-4 - p. 193-212 , 2022
Link: https://doi.org/10.1080/..
 
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3

Examining Pareto Law across department store shoppers:

Tanusondjaja, Arry ; Romaniuk, Jenni ; Nenycz-Thiel, Magda..
International Journal of Market Research.  65 (2022)  5 - p. 581-596 , 2022
Link: https://doi.org/10.1177/..
 
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4

Building a unique brand identity: measuring the relative ow..:

Ward, Ella ; Yang, Song ; Romaniuk, Jenni.
Journal of Brand Management.  27 (2020)  4 - p. 393-407 , 2020
Link: https://doi.org/10.1057/..
 
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5

When retailers and manufacturers advertise together; examin..:

Nguyen, Cathy ; Romaniuk, Jenni ; Cohen, Justin.
Journal of Retailing and Consumer Services.  55 (2020)  - p. 102080 , 2020
Link: https://doi.org/10.1016/..
 
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6

Correction to: Are two brands better than one? Investigatin..:

Nguyen, Cathy ; Romaniuk, Jenni ; Faulkner, Margaret.
Marketing Letters.  30 (2019)  2 - p. 219-220 , 2019
Link: https://doi.org/10.1007/..
 
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7

Correction to: Are two brands better than one? Investigatin..:

Nguyen, Cathy ; Romaniuk, Jenni ; Faulkner, Margaret.
Marketing Letters.  30 (2019)  2 - p. 219-220 , 2019
Link: https://www.jstor.org/st..
 
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8

How far is too far?: Investigating purchasing across packag..:

Nenycz-Thiel, Magda ; Romaniuk, Jenni
European Journal of Marketing.  53 (2019)  1 - p. 108-120 , 2019
Link: https://doi.org/10.1108/..
 
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9

Understanding consumer perceptions of luxury brands:

Romaniuk, Jenni ; Huang, Ava
International Journal of Market Research.  62 (2019)  5 - p. 546-560 , 2019
Link: https://doi.org/10.1177/..
 
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10

Modeling brand market share change in emerging markets:

Romaniuk, Jenni ; Dawes, John ; Nenycz-Thiel, Magda
International Marketing Review.  35 (2018)  5 - p. 785-805 , 2018
Link: https://doi.org/10.1108/..
 
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11

Are two brands better than one? Investigating the effects o..:

Nguyen, Cathy ; Romaniuk, Jenni ; Faulkner, Margaret.
Marketing Letters.  29 (2018)  1 - p. 37-48 , 2018
Link: https://www.jstor.org/st..
 
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12

Does an expanded brand user base of co-branded advertising ..:

Nguyen, Cathy ; Romaniuk, Jenni ; Faulkner, Margaret.
International Journal of Market Research.  60 (2018)  4 - p. 366-379 , 2018
Link: https://doi.org/10.1177/..
 
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13

Supporters' Perceptions of Benefits Delivered by Different ..:

Faulkner, Margaret ; Romaniuk, Jenni
Journal of Nonprofit & Public Sector Marketing.  31 (2018)  1 - p. 20-41 , 2018
Link: https://doi.org/10.1080/..
 
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14

Television advertising television: measuring the ability of..:

Beal, Virginia ; Romaniuk, Jenni ; Sharp, Byron
International Journal of Advertising.  37 (2017)  3 - p. 463-481 , 2017
Link: https://doi.org/10.1080/..
 
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15

The relative influence of advertising and word-of-mouth on ..:

Romaniuk, Jenni ; Hartnett, Nicole
European Journal of Marketing.  51 (2017)  1 - p. 65-81 , 2017
Link: https://doi.org/10.1108/..
 
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