E-LIB Suche - Ergebnisse für: Ross Jr, William T.

1

When polychronicity affects salesperson performance: The ef..:

Carlson, Jeffrey R. ; Ross, Jr., William T.
Industrial Marketing Management. 107 (2022) - p. 323-336 , 2022

Link: https://doi.org/10.1016/..

2

Does music really work? The two-stage audiovisual cross-mod..:

Yang, Shuai ; Chang, Xinyu ; Chen, Sixing..
Marketing Letters. 33 (2021) 2 - p. 251-276 , 2021

Link: https://doi.org/10.1007/..

3

Social media advertising: How online motivations and congru..:

Carlson, Jeffrey R. ; Hanson, Sara ; Pancras, Joseph..
Journal of Consumer Behaviour. 21 (2021) 2 - p. 197-213 , 2021

Link: https://doi.org/10.1002/..

4

How language affects consumers' processing of numerical cue:

Gunasti, Kunter ; Kara, Selcan ; Ross Jr., William T..
Journal of Consumer Behaviour. 20 (2020) 2 - p. 460-473 , 2020

Link: https://doi.org/10.1002/..

5

My brand identity lies in the brand name: personified sugge..:

Kara, Selcan ; Gunasti, Kunter ; Ross Jr., William T.
Journal of Brand Management. 27 (2020) 5 - p. 607-621 , 2020

Link: https://doi.org/10.1057/..

6

Effects of search, experience and credence attributes versu..:

Gunasti, Kunter ; Kara, Selcan ; Ross, Jr, William T.
European Journal of Marketing. 54 (2020) 12 - p. , 2020

Link: https://doi.org/10.1108/..

7

Market-based drivers of cobranding success:

Nguyen, Hang T. ; Ross Jr., William T. ; Pancras, Joseph.
Journal of Business Research. 115 (2020) - p. 122-138 , 2020

Link: https://doi.org/10.1016/..

8

About time in marketing: an assessment of the study of time..:

Carlson, Jeffrey R. ; Ross Jr, William T. ; Coulter, Robin A..
AMS Review. 9 (2019) 3-4 - p. 136-154 , 2019

Link: https://doi.org/10.1007/..

9

We share; we connect: how shared brand consumption influenc..:

Kara, Selcan ; Vredeveld, Anna J. ; Ross Jr., William T.
Psychology & Marketing. 35 (2018) 5 - p. 325-340 , 2018

Link: https://doi.org/10.1002/..

10

How e-WOM and local competition drive local retailers' deci..:

Bai, Xue ; Marsden, James R. ; Ross Jr, William T..
Decision Support Systems. 101 (2017) - p. 82-94 , 2017

Link: https://doi.org/10.1016/..

11

Brand engagement on social media: will firms' social media ..:

Yang, Shuai ; Lin, Shan ; Carlson, Jeffrey R..
Journal of Marketing Management. 32 (2016) 5-6 - p. 526-557 , 2016

Link: https://doi.org/10.1080/..

12

The effects of compensatory inferences for attributes on th..:

Gunasti, Kunter ; Ross Jr., William T.
Journal of Business Research. 68 (2015) 5 - p. 1136-1144 , 2015

Link: https://doi.org/10.1016/..

13

Relationships Among Minimum Requirements, Facebook Likes, a..:

Bai, Xue ; Marsden, James R. ; Ross Jr., William T..
ACM Transactions on Management Information Systems. 6 (2015) 3 - p. 1-28 , 2015

Link: https://doi.org/10.1145/..

14

Relationships Among Minimum Requirements, Facebook Likes, a..:

Bai, Xue ; Marsden, James R. ; Ross Jr., William T..
ACM Transactions on Management Information Systems (TMIS). 6 (2015) 3 - p. 1-28 , 2015

Link: https://dl.acm.org/doi/1..

15

Product recalls and the moderating role of brand commitment:

Germann, Frank ; Grewal, Rajdeep ; Ross Jr., William T..
Marketing Letters. 25 (2014) 2 - p. 179-191 , 2014

Link: https://www.jstor.org/st..