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1

INTELIGÊNCIA PARA TODOS?: OS RISCOS SOCIAIS NO CONTEXTO DAS..:

Parizotto Seidler, Eluane ; David da Silva, Lenise ; Schoproni Bichueti, Roberto..
Revista Baru - Revista Brasileira de Assuntos Regionais e Urbanos. 9 (2024) - p. , 2024

Link: https://doi.org/10.18224..

2

Estimating stakeholder-based place brand equity: one place,..:

Gelain da Cunha, Sofia ; Bins Luce, Fernando ; Rovedder de Oliveira, Marta Olivia
ReMark - Revista Brasileira de Marketing. 21 (2022) 1 - p. 208-231 , 2022

Link: https://doi.org/10.5585/..

3

Relacionando Design Thinking com as capacidades dinâmicas: ..:

Da Silva, Ana Carolina Cozza Josende ; Segatto, Sara Schafer ; Bichuet, Roberto Schoproni...
CONTRIBUCIONES A LAS CIENCIAS SOCIALES. 16 (2023) 9 - p. 16307-16327 , 2023

Link: https://doi.org/10.55905..

4

O uso do cartão de crédito: o valor da marca e materialismo..:

Rodrigues, Luis Adriano ; Oliveira, Marta Olivia Rovedder de
Revista de Administração da UFSM. 14 (2021) 3 - p. 502-520 , 2021

Link: https://doi.org/10.5902/..

5

CADA ESCOLHA UMA RENÚNCIA: É POSSÍVEL COMPETIR E SER SUSTEN..:

Castro, Aline Eggres de ; Marques, Carolina Sampaio ; Duarte, Tatiane Lopes..
Revista Eletrônica de Estratégia & Negócios. 12 (2020) 2 - p. 25 , 2020

Link: https://doi.org/10.19177..

6

FIRM PERFORMANCE: HOW HAS IT BEEN MEASURED IN MARKETING AND..:

Silveira, Rodrigo Heldt ; Oliveira, Marta Olivia Rovedder de ; Frio, Ricardo Saraiva..
Caderno de Administração. 28 (2020) 1 - p. 16-45 , 2020

Link: https://doi.org/10.4025/..

7

Trade-off between value creation and value appropriation?:

Silveira, Cleo Schmitt ; Oliveira, Marta Olivia Rovedder de ; Heldt, Rodrigo.
Marketing Intelligence & Planning. 39 (2020) 1 - p. 1-16 , 2020

Link: https://doi.org/10.1108/..

8

Brand equity, risk and return in Latin America:

de Oliveira, Marta Olivia Rovedder ; Stefanan, Aline Armanini ; Lobler, Mauri Leodir
Journal of Product & Brand Management. 27 (2018) 5 - p. 557-572 , 2018

Link: https://doi.org/10.1108/..

9

Análise Sistemática da Evolução Conceitual do Comportamento..:

Rodrigues, Luis Adriano ; De Oliveira, Marta Olivia Rovedder ; Leivas de Medeiros, Natane Cassia
CBR - Consumer Behavior Review. 1 (2017) 2 - p. 82 , 2017

Link: https://doi.org/10.51359..

10

Comparing alternative approaches to estimate customer equit:

Silveira, Cleo Schmitt ; Oliveira, Marta Olivia Rovedder de ; Luce, Fernando Bins
Marketing Intelligence & Planning. 35 (2017) 5 - p. 611-625 , 2017

Link: https://doi.org/10.1108/..

11

The Credit Card Use and Debt: Is there a trade-off between ..:

Vieira, Kelmara Mendes ; de Oliveira, Marta Olivia Rovedder ; Kunkel, Franciele Inês Reis
Journal of Behavioral and Experimental Finance. 10 (2016) - p. 75-87 , 2016

Link: https://doi.org/10.1016/..

12

Brand equity estimation model:

de Oliveira, Marta Olivia Rovedder ; Silveira, Cleo Schmitt ; Luce, Fernando Bins
Journal of Business Research. 68 (2015) 12 - p. 2560-2568 , 2015

Link: https://doi.org/10.1016/..

13

Customer equity and market value: Two methods, same results:

Silveira, Cleo Schmitt ; de Oliveira, Marta Olivia Rovedder ; Luce, Fernando Bins
Journal of Business Research. 65 (2012) 12 - p. 1752-1758 , 2012

Link: https://doi.org/10.1016/..

14

Estimating stakeholder-based place brand equity: one place,..:

Gelain da Cunha, Sofia ; Bins Luce, Fernando ; Rovedder de Oliveira, Marta Olivia
https://periodicos.uninove.br/remark/article/view/21102/9459. , 2022

Link: https://periodicos.unino..

15

I Am What do I Consume? Smartphones and the Extended Self t..:

Marchezan Colatto Martins, Valquíria ; Rovedder de Oliveira, Marta Olivia ; Benedetti Corso, Kathiane
https://periodicos.uninove.br/remark/article/view/12223/5867. , 2018

Link: https://periodicos.unino..

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