E-LIB Suche - Ergebnisse für: Rumpf, Christopher

1

Dataset for the analysis of TV viewer response to live spor..:

Breuer, Christoph ; Boronczyk, Felix ; Rumpf, Christopher
Data in Brief. 38 (2021) - p. 107281 , 2021

Link: https://doi.org/10.1016/..

2

The Effect of Acute Physical Exercise on NK-Cell Cytolytic ..:

Rumpf, Christopher ; Proschinger, Sebastian ; Schenk, Alexander...
Sports Medicine. 51 (2021) 3 - p. 519-530 , 2021

Link: https://doi.org/10.1007/..

3

Message personalization and real-time adaptation as next in..:

Breuer, Christoph ; Boronczyk, Felix ; Rumpf, Christopher
Journal of Business Research. 133 (2021) - p. 309-316 , 2021

Link: https://doi.org/10.1016/..

4

Sponsor message processing in live broadcasts—A pilot study..:

Breuer, Christoph ; Rumpf, Christopher ; Boronczyk, Felix
Psychology & Marketing. 38 (2021) 5 - p. 896-907 , 2021

Link: https://doi.org/10.1002/..

5

The effect of sponsorship portfolio size on brand choice: a..:

Breuer, Christoph ; Dallmeyer, Sören ; Rumpf, Christopher.
Applied Economics. 53 (2020) 10 - p. 1200-1211 , 2020

Link: https://doi.org/10.1080/..

6

Predicting consumer gaze hits: A simulation model of visual..:

Rumpf, Christopher ; Boronczyk, Felix ; Breuer, Christoph
Journal of Business Research. 111 (2020) - p. 208-217 , 2020

Link: https://doi.org/10.1016/..

7

Determinants of viewer attention in concurrent event sponso..:

Boronczyk, Felix ; Rumpf, Christopher ; Breuer, Christoph
International Journal of Sports Marketing and Sponsorship. 19 (2018) 1 - p. 11-24 , 2018

Link: https://doi.org/10.1108/..

8

Animation intensity of sponsorship signage: The impact on s..:

Otto, Felix ; Rumpf, Christopher
Sport, Business and Management: An International Journal. 8 (2018) 2 - p. 177-194 , 2018

Link: https://doi.org/10.1108/..

9

Assessing Consumer Reactions with Neuroscientific Measureme..:

, In: Applications of Neuroscience,

Rumpf, Christopher ; Breuer, Christoph - p. 337-349 , 2018

Link: https://doi.org/10.4018/..

10

Assessing Consumer Reactions with Neuroscientific Measureme..:

, In: Applying Neuroscience to Business Practice; Advances in Business Strategy and Competitive Advantage,

Rumpf, Christopher ; Breuer, Christoph - p. 1-17 , 2017

Link: https://doi.org/10.4018/..

11

The Role of Context Intensity and Working Memory Capacity i..:

Rumpf, Christopher ; Noël, Benjamin ; Breuer, Christoph.
Psychology & Marketing. 32 (2015) 7 - p. 764-770 , 2015

Link: https://doi.org/10.1002/..

12

Ein Bewertungsmodell zur Analyse von Sponsoring-Alternative:

, In: Marketing review St. Gallen / Universität St. Gallen

Breuer, Christoph ; Rumpf, Christopher. (2013) 1 - p. 72-81

Exemplar: Zentrale:Magazin Zs fe 5758

13

Memorization of sport sponsorship activities: the caseof th..:

Breuer, Christoph ; Rumpf, Christopher ; Dolles, Harald
Sport, Business and Management: An International Journal. 1 (2011) 3 - p. 284-293 , 2011

Link: https://doi.org/10.1108/..

14

Assessing the drivers of sport sponsor identification: Find..:

Breuer, Christoph ; Rumpf, Christopher
Thunderbird International Business Review. 53 (2011) 6 - p. 739-746 , 2011

Link: https://doi.org/10.1002/..

15

Wirkung von akuter sportlicher Belastung auf die zytotoxisc..:

Rumpf, Christopher
https://kups.ub.uni-koeln.de/64298/1/Rumpf_Endversion_20221122.pdf. , 2022

Link: https://kups.ub.uni-koel..