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Ruth, Julie A.
2321  Ergebnisse:
Personensuche X
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1

Good times and bad: responsibility in brand alliances:

Newmeyer, Casey E. ; Ruth, Julie A.
European Journal of Marketing.  54 (2020)  2 - p. 448-471 , 2020
Link: https://doi.org/10.1108/..
 
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2

A typology of brand alliances and consumer awareness of bra..:

Newmeyer, Casey E. ; Venkatesh, R. ; Ruth, Julie A..
Marketing Letters.  29 (2018)  3 - p. 275-289 , 2018
Link: https://www.jstor.org/st..
 
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3

A typology of brand alliances and consumer awareness of bra..:

Newmeyer, Casey E. ; Venkatesh, R. ; Ruth, Julie A..
Marketing Letters.  29 (2018)  3 - p. 275-289 , 2018
Link: https://doi.org/10.1007/..
 
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4

Consumer creativity: Effects of gender and variation in the..:

Rosa, José Antonio ; Qualls, William J. ; Ruth, Julie A.
Journal of Business Research.  67 (2014)  3 - p. 386-393 , 2014
Link: https://doi.org/10.1016/..
 
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5

Product-agency benefits: Consumer perspectives and strategi..:

Marie Crosby, Elizabeth ; A. Ruth, Julie ; C. Otnes, Cele
European Journal of Marketing.  48 (2014)  5/6 - p. 878-898 , 2014
Link: https://doi.org/10.1108/..
 
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6

Analysis of the Value of Celebrity Affiliation to Nonprofit..:

Harris, Erica E. ; Ruth, Julie A.
Nonprofit and Voluntary Sector Quarterly.  44 (2014)  5 - p. 945-967 , 2014
Link: https://doi.org/10.1177/..
 
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7

Understanding poverty and promoting poverty alleviation thr..:

Blocker, Christopher P. ; Ruth, Julie A. ; Sridharan, Srinivas...
Journal of Business Research.  66 (2013)  8 - p. 1195-1202 , 2013
Link: https://doi.org/10.1016/..
 
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8

And now, goodbye: Consumer response to sponsor exit:

Ruth, Julie A. ; Strizhakova, Yuliya
International Journal of Advertising.  31 (2012)  1 - p. 39-62 , 2012
Link: https://doi.org/10.2501/..
 
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9

"I'm Mad and I Can't Get That Service Failure Off My Mind":..:

Strizhakova, Yuliya ; Tsarenko, Yelena ; Ruth, Julie A.
Journal of Service Research.  15 (2012)  4 - p. 414-429 , 2012
Link: https://doi.org/10.1177/..
 
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10

GREEN ECO-SEALS AND ADVERTISING PERSUASION:

Bickart, Barbara A. ; Ruth, Julie A.
Journal of Advertising.  41 (2012)  4 - p. 51-67 , 2012
Link: https://www.jstor.org/st..
 
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11

Green Eco-Seals and Advertising Persuasion:

Bickart, Barbara A. ; Ruth, Julie A.
Journal of Advertising.  41 (2012)  4 - p. 51-67 , 2012
Link: https://doi.org/10.1080/..
 
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12

Is a company known by the company it keeps? 

assessing the spillover effects of brand alliances on consu... 
Simonin, Bernard L. ; Ruth, Julie A.. (2010)  - p. 69-94
Exemplar:  BB WiWi: 11a bwl 485/207-3
 
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13

Exchanges in marketing systems 

, In: Journal of marketing / American Marketing Association
the case of subsistence consumer-merchants in Chennai, Indi 
Viswanathan, Madhu ; Ruth, Julie A.. (2010)  3 - p. 1-17
Exemplare:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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14

Exchanges in Marketing Systems: The Case of Subsistence Con..:

Viswanathan, Madhu ; Rosa, José Antonio ; Ruth, Julie A
Journal of Marketing.  74 (2010)  3 - p. 1-17 , 2010
Link: https://doi.org/10.1509/..
 
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15

Exchanges in Marketing Systems: The Case of Subsistence Con..:

Viswanathan, Madhu ; Rosa, José Antonio ; Ruth, Julie A.
Journal of Marketing.  74 (2010)  3 - p. 1-17 , 2010
Link: https://www.jstor.org/st..
 
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