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Rutz, Oliver J.
94  Ergebnisse:
Personensuche X
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1

Enhanced sales forecasting model using textual search data:..:

Borah, Abhishek ; Rutz, Oliver
International Journal of Research in Marketing.  , 2024
Link: https://doi.org/10.1016/..
 
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2

Estimating the effect of brand beliefs on brand evaluations..:

Sonnier, Garrett P. ; Rutz, Oliver J. ; Ward, Adrian F.
International Journal of Research in Marketing.  40 (2023)  3 - p. 552-569 , 2023
Link: https://doi.org/10.1016/..
 
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3

VANISH regularization for generalized linear models:

Rutz, Oliver J. ; Sonnier, Garrett P.
Quantitative Marketing and Economics.  17 (2019)  4 - p. 415-437 , 2019
Link: https://doi.org/10.1007/..
 
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4

Endogeneity and marketing strategy research: an overview:

Rutz, Oliver J. ; Watson IV, George F.
Journal of the Academy of Marketing Science.  47 (2019)  3 - p. 479-498 , 2019
Link: https://doi.org/10.1007/..
 
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5

Measuring and forecasting mobile game app engagement:

Rutz, Oliver ; Aravindakshan, Ashwin ; Rubel, Olivier
International Journal of Research in Marketing.  36 (2019)  2 - p. 185-199 , 2019
Link: https://doi.org/10.1016/..
 
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6

A New Method to Aid Copy Testing of Paid Search Text Advert..:

Rutz, Oliver J. ; Sonnier, Garrett P. ; Trusov, Michael
Journal of Marketing Research.  54 (2017)  6 - p. 885-900 , 2017
Link: https://doi.org/10.1509/..
 
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7

A New Method to Aid Copy Testing of Paid Search Text Advert..:

RUTZ, OLIVER J. ; SONNIER, GARRETT P. ; TRUSOV, MICHAEL
Journal of Marketing Research.  54 (2017)  6 - p. 885-900 , 2017
Link: https://www.jstor.org/st..
 
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8

Managing Blood Donations with Marketing:

Aravindakshan, Ashwin ; Rubel, Olivier ; Rutz, Oliver
Marketing Science.  34 (2015)  2 - p. 269-280 , 2015
Link: http://www.jstor.org/sta..
 
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9

Paths to and off purchase: quantifying the impact of tradit..:

Srinivasan, Shuba ; Rutz, Oliver J. ; Pauwels, Koen
Journal of the Academy of Marketing Science.  44 (2015)  4 - p. 440-453 , 2015
Link: https://doi.org/10.1007/..
 
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10

A Latent Instrumental Variables Approach to Modeling Keywor..:

Rutz, Oliver J. ; Bucklin, Randolph E. ; Sonnier, Garrett P.
Journal of Marketing Research.  49 (2012)  3 - p. 306-319 , 2012
Link: https://doi.org/10.1509/..
 
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11

A Latent Instrumental Variables Approach to Modeling Keywor..:

RUTZ, OLIVER J. ; BUCKLIN, RANDOLPH E. ; SONNIER, GARRETT P.
Journal of Marketing Research.  49 (2012)  3 - p. 306-319 , 2012
Link: https://www.jstor.org/st..
 
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12

From Generic to Branded: A Model of Spillover in Paid Searc..:

Rutz, Oliver J. ; Bucklin, Randolph E.
Journal of Marketing Research.  48 (2011)  1 - p. 87-102 , 2011
Link: https://doi.org/10.1509/..
 
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13

Does banner advertising affect browsing for brands? clickst..:

Rutz, Oliver J. ; Bucklin, Randolph E.
Quantitative Marketing and Economics.  10 (2011)  2 - p. 231-257 , 2011
Link: https://doi.org/10.1007/..
 
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14

From Generic to Branded: A Model of Spillover in Paid Searc..:

RUTZ, OLIVER J. ; BUCKLIN, RANDOLPH E.
Journal of Marketing Research.  48 (2011)  1 - p. 87-102 , 2011
Link: https://www.jstor.org/st..
 
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15

The Evolution of Internal Market Structure:

Rutz, Oliver J. ; Sonnier, Garrett P.
Marketing Science.  30 (2011)  2 - p. 274-289 , 2011
Link: https://www.jstor.org/st..
 
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