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Ryoo, Yuhosua
15  Ergebnisse:
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1

The blame shift: Robot service failures hold service firms ..:

Ryoo, Yuhosua ; Jeon, Yongwoog Andy ; Kim, WooJin
Journal of Business Research.  171 (2024)  - p. 114360 , 2024
Link: https://doi.org/10.1016/..
 
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2

Price-ethicality association: When price discounts inhibit ..:

Ryoo, Yuhosua ; Kim, WooJin
Journal of Business Research.  169 (2023)  - p. 114242 , 2023
Link: https://doi.org/10.1016/..
 
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3

Approach versus Avoidance: A Self-Regulatory Perspective on..:

Ryoo, Yuhosua ; Kim, WooJin
Journal of Business Ethics.  189 (2023)  2 - p. 345-364 , 2023
Link: https://doi.org/10.1007/..
 
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4

The impact of materialism and moral identity on post-neutra..:

Ryoo, Yuhosua ; Kafiliveyjuyeh, Soheil ; Lee, Jung Ah..
International Journal of Advertising.  43 (2023)  3 - p. 434-464 , 2023
Link: https://doi.org/10.1080/..
 
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5

Increasing the Efficacy of Emotional Appeal Ads on Online V..:

Jeon, Yongwoog Andrew ; Ryoo, Yuhosua ; Yoon, Hye Jin
Journal of Advertising.  53 (2022)  1 - p. 1-18 , 2022
Link: https://doi.org/10.1080/..
 
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6

Chatbot Advertising As a Double-Edged Sword: The Roles of R..:

Kim, WooJin ; Ryoo, Yuhosua ; Lee, SoYoung.
Journal of Advertising.  52 (2022)  4 - p. 504-522 , 2022
Link: https://doi.org/10.1080/..
 
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7

Moral credentials versus moral credits: Two paths to consum..:

Ryoo, Yuhosua
Journal of Business Research.  146 (2022)  - p. 13-31 , 2022
Link: https://doi.org/10.1016/..
 
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8

Hypocrisy Induction in Advertising:

Kim, WooJin ; Ryoo, Yuhosua ; Drumwright, Minette.
Journal of Advertising.  52 (2022)  3 - p. 349-368 , 2022
Link: https://doi.org/10.1080/..
 
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9

Political YouTube Channel Reputation (PYCR): Development an..:

Ryoo, Yuhosua ; Yu, Heeseung ; Han, Eunkyoung
Telematics and Informatics.  61 (2021)  - p. 101606 , 2021
Link: https://doi.org/10.1016/..
 
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10

Using Descriptive and Injunctive Norms to Encourage COVID-1..:

Ryoo, Yuhosua ; Kim, WooJin
Health Communication.  38 (2021)  4 - p. 732-741 , 2021
Link: https://doi.org/10.1080/..
 
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11

Ethical dissonance in environmental advertising: Moderating..:

Kim, WooJin ; Ryoo, Yuhosua ; Yoon, Sukki.
International Journal of Advertising.  40 (2021)  8 - p. 1320-1342 , 2021
Link: https://doi.org/10.1080/..
 
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12

Interpret me! The interplay between visual metaphors and ve..:

Ryoo, Yuhosua ; Jeon, Yongwoog Andrew ; Sung, Yongjun
International Journal of Advertising.  40 (2020)  5 - p. 760-782 , 2020
Link: https://doi.org/10.1080/..
 
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13

What makes materialistic consumers more ethical? Self-benef..:

Ryoo, Yuhosua ; Sung, Yongjun ; Chechelnytska, Inna
Journal of Business Research.  110 (2020)  - p. 173-183 , 2020
Link: https://doi.org/10.1016/..
 
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14

The Effect of Descriptive Norms and Construal Level on Cons..:

Ryoo, Yuhosua ; Hyun, Na Kyong ; Sung, Yongjun
Journal of Advertising.  46 (2017)  4 - p. 536-549 , 2017
Link: https://doi.org/10.1080/..
 
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15

The Effect of Descriptive Norms and Construal Level on Cons..:

Ryoo, Yuhosua ; Hyun, Na Kyong ; Sung, Yongjun
Journal of Advertising.  46 (2017)  4 - p. 536-549 , 2017
Link: https://www.jstor.org/st..
 
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