Ich stimme zu, dass diese Seite Cookies verwende. Weitere Informationen finden Sie unter unseren Datenschutzerklärungen .
X
SWAMINATHAN, VANITHA
66  Ergebnisse:
Personensuche X
?
1

Paradigms for Progress: An Anomaly-First Framework for Para..:

Swaminathan, Vanitha ; Lamberton, Cait ; Sridhar, Shrihari.
Journal of Marketing.  , 2023
Link: https://doi.org/10.1177/..
 
?
2

Correction to: Brand actions and financial consequences: a ..:

Swaminathan, Vanitha ; Gupta, Sayan ; Keller, Kevin Lane.
Journal of the Academy of Marketing Science.  50 (2022)  4 - p. 665-665 , 2022
Link: https://doi.org/10.1007/..
 
?
3

Brand actions and financial consequences: a review of key f..:

Swaminathan, Vanitha ; Gupta, Sayan ; Keller, Kevin Lane.
Journal of the Academy of Marketing Science.  50 (2022)  4 - p. 639-664 , 2022
Link: https://doi.org/10.1007/..
 
?
4

JM: Promoting Catalysis in Marketing Scholarship:

Sridhar, Shrihari ; Lamberton, Cait ; Marinova, Detelina.
Journal of Marketing.  87 (2022)  1 - p. 1-9 , 2022
Link: https://doi.org/10.1177/..
 
?
5

The Language of Brands in Social Media: Using Topic Modelin..:

Swaminathan, Vanitha ; Schwartz, H. Andrew ; Menezes, Rowan.
Journal of Interactive Marketing.  57 (2022)  2 - p. 255-277 , 2022
Link: https://doi.org/10.1177/..
 
?
6

Do all, or only some personality types engage in spreading ..:

Swaminathan, Vanitha ; Kubat Dokumaci, Umut
Journal of Global Scholars of Marketing Science.  31 (2021)  3 - p. 260-272 , 2021
Link: https://doi.org/10.1080/..
 
?
7

Self-construal drives preference for partner and servant br..:

Hsieh, Meng-Hua ; Li, Xingbo (Bo) ; Jain, Shailendra Pratap.
Journal of Business Research.  129 (2021)  - p. 183-192 , 2021
Link: https://doi.org/10.1016/..
 
?
8

Branding in a Hyperconnected World: Refocusing Theories and..:

Swaminathan, Vanitha ; Sorescu, Alina ; Steenkamp, Jan-Benedict E.M...
Journal of Marketing.  84 (2020)  2 - p. 24-46 , 2020
Link: https://doi.org/10.1177/..
 
?
9

Branding in a Hyperconnected World: Refocusing Theories and..:

Swaminathan, Vanitha ; Sorescu, Alina ; Steenkamp, Jan-Benedict E.M...
Journal of Marketing.  84 (2020)  2 - p. 24-46 , 2020
Link: https://www.jstor.org/st..
 
?
10

Driving Brand Engagement Through Online Social Influencers:..:

Hughes, Christian ; Swaminathan, Vanitha ; Brooks, Gillian
Journal of Marketing.  83 (2019)  5 - p. 78-96 , 2019
Link: https://doi.org/10.1177/..
 
?
11

Who Is Wary of User Design? The Role of Power-Distance Beli..:

Paharia, Neeru ; Swaminathan, Vanitha
Journal of Marketing.  83 (2019)  3 - p. 91-107 , 2019
Link: https://www.jstor.org/st..
 
?
12

Who Is Wary of User Design? The Role of Power-Distance Beli..:

Paharia, Neeru ; Swaminathan, Vanitha
Journal of Marketing.  83 (2019)  3 - p. 91-107 , 2019
Link: https://doi.org/10.1177/..
 
?
13

Driving Brand Engagement Through Online Social Influencers:..:

Hughes, Christian ; Swaminathan, Vanitha ; Brooks, Gillian
Journal of Marketing.  83 (2019)  5 - p. 78-96 , 2019
Link: https://www.jstor.org/st..
 
?
14

Feasibility of Using Internet-Based Support Groups for Alco..:

Ajayi-Fox, Patricia ; Swaminathan, Vanitha ; Steel, Jennifer.
Gastroenterology.  152 (2017)  5 - p. S1196-S1197 , 2017
Link: https://doi.org/10.1016/..
 
?
15

WHEN PRODUCTS AND BRANDS TRADE HANDS: A FRAMEWORK FOR ACQUI..:

Newmeyer, Casey E. ; Swaminathan, Vanitha ; Hulland, John
Journal of Marketing Theory and Practice.  24 (2016)  2 - p. 129-146 , 2016
Link: https://www.jstor.org/st..
 
1-15