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Journal of marketing research / American Marketing Association
8
Deconstructing the "First moment of truth"
, In:understanding unplanned consideration and purchase conversi...
Exemplare:
Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
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Journal of marketing / American Marketing Association
9
The effect of in-store travel distance on unplanned spendin
, In:applications to mobile promotion strategies
Exemplare:
Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922