E-LIB Suche - Ergebnisse für: Sarstedt, Marko

1

Combined importance–performance map analysis (cIPMA) in par..:

Sarstedt, Marko ; Richter, Nicole F. ; Hauff, Sven.
Journal of Marketing Analytics. , 2024

Link: https://doi.org/10.1057/..

2

Engaging consumers through artificially intelligent technol..:

Hollebeek, Linda D. ; Menidjel, Choukri ; Sarstedt, Marko..
Psychology & Marketing. 41 (2024) 4 - p. 880-898 , 2024

Link: https://doi.org/10.1002/..

3

Using large language models to generate silicon samples in ..:

Sarstedt, Marko ; Adler, Susanne J. ; Rau, Lea.
Psychology & Marketing. 41 (2024) 6 - p. 1254-1270 , 2024

Link: https://doi.org/10.1002/..

4

Same model, same data, but different outcomes: Evaluating t..:

Sarstedt, Marko ; Adler, Susanne J. ; Ringle, Christian M....
Journal of Product Innovation Management. , 2024

Link: https://doi.org/10.1111/..

5

A framework for enhancing the replicability of behavioral M..:

Sharma, Pratyush Nidhi ; Sarstedt, Marko ; Ringle, Christian M....
International Journal of Information Management. 78 (2024) - p. 102805 , 2024

Link: https://doi.org/10.1016/..

6

Importance and performance in PLS-SEM and NCA: Introducing ..:

Hauff, Sven ; Richter, Nicole Franziska ; Sarstedt, Marko.
Journal of Retailing and Consumer Services. 78 (2024) - p. 103723 , 2024

Link: https://doi.org/10.1016/..

7

A perspective on using partial least squares structural equ..:

Ringle, Christian M. ; Sarstedt, Marko ; Sinkovics, Noemi.
Data in Brief. 48 (2023) - p. 109074 , 2023

Link: https://doi.org/10.1016/..

8

Hallmarks and potential pitfalls of customer‐ and consumer ..:

Hollebeek, Linda D. ; Sarstedt, Marko ; Menidjel, Choukri..
Psychology & Marketing. 40 (2023) 6 - p. 1074-1088 , 2023

Link: https://doi.org/10.1002/..

9

Advanced marketing analytics using partial least squares st..:

Sarstedt, Marko ; Liu, Yide
Journal of Marketing Analytics. 12 (2023) 1 - p. 1-5 , 2023

Link: https://doi.org/10.1057/..

10

Scent:

, In: Multisensory Design of Retail Environments; Science meets Practice,

Sarstedt, Marko ; Imschloss, Monika ; Adler, Susanne - p. 37-51 , 2023

Link: https://doi.org/10.1007/..

11

How to Apply Necessary Condition Analysis in PLS-SEM:

, In: Partial Least Squares Path Modeling,

Richter, Nicole Franziska ; Hauff, Sven ; Ringle, Christian M.... - p. 267-297 , 2023

Link: https://doi.org/10.1007/..

12

New Insights for Public Diplomacy Using PLS-SEM to Analyze ..:

, In: Partial Least Squares Path Modeling,

Ingenhoff, Diana ; Richner, Dominique ; Sarstedt, Marko - p. 301-327 , 2023

Link: https://doi.org/10.1007/..

13

Quantifying uncertainty in PLS-SEM-based mediation analyses:

Sarstedt, Marko ; Moisescu, Ovidiu-Ioan
Journal of Marketing Analytics. 12 (2023) 1 - p. 87-96 , 2023

Link: https://doi.org/10.1057/..

14

Experience Retail Environments with (Almost) All Senses:

, In: Multisensory Design of Retail Environments; Science meets Practice,

Sarstedt, Marko ; Imschloss, Monika ; Adler, Susanne - p. 1-3 , 2023

Link: https://doi.org/10.1007/..

15

A Bibliometric Analysis of Context Effects and a Research A..:

, In: Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,

Adler, Susanne Jana ; Schöniger, Martina Katharina ; Lichters, Marcel. - p. 345-346 , 2023

Link: https://doi.org/10.1007/..