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Scaraboto, Daiane
47  Ergebnisse:
Personensuche X
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1

Disruptive Consumption Practices in Emerging Markets: An Ab..:

, In: Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Ferreira, Marcia Christina ; Scaraboto, Daiane ; Dallolio, Adriana Schneider.. - p. 65-66 , 2023
Link: https://doi.org/10.1007/..
 
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2

Between Cultural Appreciation and Cultural Appropriation: S..:

Cruz, Angela Gracia B ; Seo, Yuri ; Scaraboto, Daiane...
Journal of Consumer Research.  50 (2023)  5 - p. 962-984 , 2023
Link: https://doi.org/10.1093/..
 
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3

Restless platformance: How prosumer practices change platfo..:

Scaraboto, Daiane ; Fischer, Eileen
Marketing Theory.  24 (2023)  1 - p. 45-63 , 2023
Link: https://doi.org/10.1177/..
 
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4

Origins and development of online communities and their rol..:

, In: The SAGE handbook of digital marketing / edited by Annmarie Hanlon and Tracy L. Tuten
Scaraboto, Daiane ; Ferreira, Marcia Christina. (2022)  - p. 83-99
Exemplar:  BB WiWi: 11a bwl 419 s/455
 
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5

Qualitative insights for digital marketing:

, In: The SAGE handbook of digital marketing / edited by Annmarie Hanlon and Tracy L. Tuten
Ferreira, Marcia Christina ; Scaraboto, Daiane. (2022)  - p. 159-177
Exemplar:  BB WiWi: 11a bwl 419 s/455
 
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6

Editorial:

Scaraboto, Daiane
NIM Marketing Intelligence Review.  14 (2022)  1 - p. 3-3 , 2022
Link: https://doi.org/10.2478/..
 
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7

No More Plastic Bags: Overcoming Consumer Resistance to Sus..:

Joubert, Alison M. ; Gonzalez-Arcos, Claudia ; Scaraboto, Daiane..
NIM Marketing Intelligence Review.  14 (2022)  1 - p. 37-41 , 2022
Link: https://doi.org/10.2478/..
 
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8

"Upload Your Impact": Can Digital Enclaves Enable Participa..:

Brouard, Myriam ; Brunk, Katja H. ; Campana, Mario...
Journal of Public Policy & Marketing.  42 (2022)  1 - p. 56-73 , 2022
Link: https://doi.org/10.1177/..
 
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9

Managing multiple logics to facilitate consumer transformat..:

Fortezza, Fulvio ; Figueiredo, Bernardo ; Scaraboto, Daiane.
Journal of Business Research.  144 (2022)  - p. 377-390 , 2022
Link: https://doi.org/10.1016/..
 
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10

Sustainable Consumption: More Using, Less Shopping:

Scaraboto, Daiane
NIM Marketing Intelligence Review.  14 (2022)  1 - p. 11-17 , 2022
Link: https://doi.org/10.2478/..
 
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11

Save Your Wardrobe: Supporting Sustainable and Mindful Clot..:

Scaraboto, Daiane ; Shaw, Deirdre ; Duffy, Kat
NIM Marketing Intelligence Review.  14 (2022)  1 - p. 54-59 , 2022
Link: https://doi.org/10.2478/..
 
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12

"How Do I Carry All This Now?" Understanding Consumer Resis..:

Gonzalez-Arcos, Claudia ; Joubert, Alison M. ; Scaraboto, Daiane..
Journal of Marketing.  85 (2021)  3 - p. 44-61 , 2021
Link: https://doi.org/10.1177/..
 
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13

How Consumer Orchestration Work Creates Value in the Sharin..:

Scaraboto, Daiane ; Figueiredo, Bernardo
Journal of Marketing.  86 (2021)  2 - p. 29-47 , 2021
Link: https://doi.org/10.1177/..
 
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14

Shapewear or nothing to wear:

, In: Women, Consumption and Paradox,
Scaraboto, Daiane ; Zanette, Maria Carolina - p. 55-77 , 2020
Link: https://doi.org/10.4324/..
 
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15

"No piracy talk": how online brand communities work to deno..:

Scaraboto, Daiane ; Almeida, Stefânia Ordovás de ; dos Santos Fleck, João Pedro
Internet Research.  30 (2020)  4 - p. 1103-1122 , 2020
Link: https://doi.org/10.1108/..
 
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