Scarpi, Daniele
157  Ergebnisse:
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11

The importance of engagement in brand heritage advertising 

, In: Journal of advertising research / Advertising Research Foundation
how feeling close to a brand can increase willingness to pa... 
Scarpi, Daniele. (2021)  3 - p. 334-345
Exemplare:  Zentrale:E02 z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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Generation Z Active Sports Tourism: A Conceptual Framework ..:

, In: Generation Z Marketing and Management in Tourism and Hospitality,
Raggiotto, Francesco ; Scarpi, Daniele - p. 281-302 , 2021
 
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