Schimmelpfennig, Annika
2  Ergebnisse:
Personensuche X
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Loyalty program types as drivers of customer retention: a c..:

Rese, Mario ; Hundertmark, Annika ; Schimmelpfennig, Heiko.
The International Review of Retail, Distribution and Consumer Research.  23 (2013)  3 - p. 305-323 , 2013
 
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